Google Adwords: Highest and Best Use

WobblyBox

What is the highest and best use for Google Adwords? For instance, PPC versus Branding.

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Jolly Roger

If you can't compete with "Natural Listings" then PPC has its place.

Using Adwords for branding can be a good idea depending on your target audience and territory boundaries.

Gilbert

Can you elaborate on that? Thanks.

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Jackie

PPC reminds me of the Chinese Proverb:

"Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime."

Google Adwords [PPC] might feed you for the day but "Natural Rankings" can feed you for a lifetime.

Jolly Roger

IMO, if you serve a niche market in a specific territory then it makes sense to publish a few more ads knowing they probably won't get clicked. This is okay however because if you write the ad in such a way that you still get your USP across then you still can realize a benefit (at no additional cost).

SEO-LAD

Smart! That's a great idea.

Jeff Blackwell

This is a good idea and one that I personally use.