Guerrilla Marketing

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by Jay Conrad Levinson

About the AuthorJay Conrad Levinson is the author of the best-selling marketing series in history, Guerrilla Marketing, plus 24 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide. Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States--as Senior Vice President at J. Walter Thompson, and in Europe, as Creative Director at Leo Burnett Advertising.

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