How to stop a "Best Price Shopper"

Quote:

Originally Posted by Calvin

The consumers could always throw away the ice cream if they didn't want to take the ice cream home. Cool (as ice cream) idea.

if the ice cream were offered to you?

Quote:

Originally Posted by Wonderboy

if the ice cream were offered to you?

Are you asking if I'd throw away the ice cream if it were offered to me? I would have no trouble throwing away a $10 bucket of ice cream if I thought I could go somewhere else and get what I wanted at a price I wanted.

Far be it from me to agree with wonderboy on much of anything, however, I have to agree. Great tactic. If they choose to throw away the ice cream so what?

The thing is, this particular tactic is awesome, if nothing else you have created good will with the customer. In my business the good will and respect my customers have for me is my most important asset.

Hence, I'm always running some sort of contest and giving away things like hats and pocket screwdrivers (mechanics being closely related to ferrets, they love Shiny Objectstm .)

Nothing unethical about giving stuff away and even as a sales person I'd be inclined to give my business to a store which took the time and money to attempt to build rapport with me and give me good service.

Pat

If you are so desperate that you have to play clever tricks on your prospects, you might consider learning how to find and close "High Probability Prospects."

That means people who need, want and can afford to buy, and want to buy from you - now.

That way you won't have the time or inclination to attempt to maximize every sales opportunity.

Quote:

Originally Posted by JacquesWerth

If you are so desperate that you have to play clever tricks on your prospects, you might consider learning how to find and close "High Probability Prospects."

That means people who need, want and can afford to buy, and want to buy from you - now.

That way you won't have the time or inclination to attempt to maximize every sales opportunity.

JacquesWerth

Most of my customers are "high probablity prospects" in that I see them every week. My business is a retail sales business and I deal with the same customers in the same shops and dealerships every week.

Running contests and giving away things like pocket screwdrivers (which mechanics absolutly love and can't live without, literally,they are about the most useful tool I have) is simply a way of building goodwill with my customers.

My mechanics all love a good contest and they like free stuff.

Doing things that increase your sales and create goodwill is not desperation, it's good business.

Pat

Sometimes with price shoppers, you can mix this in to your initial call: "We're not the cheapest". or, "John's Appliance Store is the cheapest" People hate the word cheap.

Susan

Quote:

Originally Posted by susana

Sometimes with price shoppers, you can mix this in to your initial call: "We're not the cheapest". or, "John's Appliance Store is the cheapest" People hate the word cheap.

Susan

Price is one of my big selling points over Snap-on or Mac, (mine is much lower). I always make a point of saying "My tools are of comparable quality but much less expensive." I never use the word "cheaper" or "cheap" My tools are not cheap, they are inexpensive.

Pat

Quote:

Originally Posted by toolguy_35

Price is one of my big selling points over Snap-on or Mac, (mine is much lower). I always make a point of saying "My tools are of comparable quality but much less expensive." I never use the word "cheaper" or "cheap" My tools are not cheap, they are inexpensive.

Pat

That's the point I was making. If I was your competitor, I would say, "They're the cheapest".

Susan

Build value in working with you and your company.

Do you offer a guarantee that others won't?
Is your service location closer than others?
Is there prestige associated with buying from you?
etc., etc., etc.

I've heard that Crazy Eddie's used the idea of carrying unique items that can't be found elsewhere ("Our prices can't be beat!"). If your item isn't unique, try creating an unusual combo that would be appealing and not easily matched (if at all).

	#13
toolguy_35	Ice cream Far be it from me to agree with wonderboy on much of anything, however, I have to agree. Great tactic. If they choose to throw away the ice cream so what? The thing is, this particular tactic is awesome, if nothing else you have created good will with the customer. In my business the good will and respect my customers have for me is my most important asset. Hence, I'm always running some sort of contest and giving away things like hats and pocket screwdrivers (mechanics being closely related to ferrets, they love Shiny Objectstm .) Nothing unethical about giving stuff away and even as a sales person I'd be inclined to give my business to a store which took the time and money to attempt to build rapport with me and give me good service. Pat

	#14
JacquesWerth	If you are so desperate that you have to play clever tricks on your prospects, you might consider learning how to find and close "High Probability Prospects." That means people who need, want and can afford to buy, and want to buy from you - now. That way you won't have the time or inclination to attempt to maximize every sales opportunity.

	#16
susana	Sometimes with price shoppers, you can mix this in to your initial call: "We're not the cheapest". or, "John's Appliance Store is the cheapest" People hate the word cheap. Susan __________________ *Join my new blog: www.sellingtotheaffluent.net* *www.susanadamshome.com*

	#19
Marcus	Build value in working with you and your company. Do you offer a guarantee that others won't? Is your service location closer than others? Is there prestige associated with buying from you? etc., etc., etc.

	#20
Wonderboy	Another idea I've heard that Crazy Eddie's used the idea of carrying unique items that can't be found elsewhere ("Our prices can't be beat!"). If your item isn't unique, try creating an unusual combo that would be appealing and not easily matched (if at all).

How to stop a "Best Price Shopper"

Sales Resistance/ Negotiation