Spelling Errors

I have seen even big players in industry sometimes dont double check spellings on there promotional items, i am sure this really sends a bad message to the customers,

whats your view whether the customer really cares for that if he really wants to buy that product or will keep off

If I noticed a mispelling in an advertisement it wouldn't affect my perception of the product or company but if the mispelling was on the packaging it would.

I knew a guy that use to tell me that spelling errors created attention. In some ways I'm sure he was correct. However spelling errors just like how we dress, hygiene issues, our attitude, etc., all create subconscious attention (or impressions) that may have nothing at all to with the product we are trying to sell.

That first impression tends to drive our initial perception of the product. Generally if someone is turned off by an advertisement or a salesman, the product itself becomes so much harder to sell.

For some, a simple spelling error wouldn't be an initial turn-off. For others, it would subconsciously give an impression of laziness, or lack of caring about details. It could be the thing that starts killing the sale before the salesman ever walked in. Why take the chance? There are many more positive ways to attract attention.

Most word processor programs have spell checkers attached to them. Some browsers even do. (Thank you firefox.)

I am one of those that subconsciously cringes over poor spelling. To me in this day and age of spell checkers there is no excuse for spelling errors when writing something important.

Pam

(Yes I occasionally make spelling errors....I cringe at my own mistakes too.)

I write ads for every home I list and I'm very conscious about mistakes. Mistakes happen but not very often because I'm always checking my work.

Thanks for those tips, spelling mistakes does really brings a bad reputataion for companies , if theres a error on product package , then one may think that the product is a duplicate of original

	#1
mtajim	Spelling Errors I have seen even big players in industry sometimes dont double check spellings on there promotional items, i am sure this really sends a bad message to the customers, whats your view whether the customer really cares for that if he really wants to buy that product or will keep off

	#2
Marcus	If I noticed a mispelling in an advertisement it wouldn't affect my perception of the product or company but if the mispelling was on the packaging it would.

	#3
LadySmith	I knew a guy that use to tell me that spelling errors created attention. In some ways I'm sure he was correct. However spelling errors just like how we dress, hygiene issues, our attitude, etc., all create subconscious attention (or impressions) that may have nothing at all to with the product we are trying to sell. That first impression tends to drive our initial perception of the product. Generally if someone is turned off by an advertisement or a salesman, the product itself becomes so much harder to sell. For some, a simple spelling error wouldn't be an initial turn-off. For others, it would subconsciously give an impression of laziness, or lack of caring about details. It could be the thing that starts killing the sale before the salesman ever walked in. Why take the chance? There are many more positive ways to attract attention. Most word processor programs have spell checkers attached to them. Some browsers even do. (Thank you firefox.) I am one of those that subconsciously cringes over poor spelling. To me in this day and age of spell checkers there is no excuse for spelling errors when writing something important. Pam (Yes I occasionally make spelling errors....I cringe at my own mistakes too.)

	#4
realtor	I write ads for every home I list and I'm very conscious about mistakes. Mistakes happen but not very often because I'm always checking my work.

Spelling Errors

Copywriting