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Originally Posted by SpeedRacer
I'll give you my interpretations...
An Elevator Speech is a quick rundown (in a nutshell) of what you're offering.
A Tagline and Slogan are similar except that a tagline acts like a memory jogger and a slogan acts more like a short advertisement.
A Sales Message is the unique approach or light that you're presenting your product or service in. Your sales message would change depending on the target audience.
A Value Proposition is a "Who-What-Why" message used for advertising purposes.
A Unique Selling Proposition (USP) is about a unique (can't get it anywhere else) and compelling (worth the jump) benefit the customer will receive by using your product or service.
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Thanks for breaking that down SpeedRacer. This will help anyone who is trying to sort out the differences.
