Convince me in five words or less!

Advertising and Branding Forum

Thomas
Convince me in five words or less! (Advertising and Branding)

Elevator speech, tagline, sales message, value proposition, unique selling proposition... aren't these all pretty much the same thing?

SpeedRacer
There is a difference. (Advertising and Branding)

Quote:
Originally Posted by Thomas
Elevator speech, tagline, sales message, value proposition, unique selling proposition... aren't these all pretty much the same thing?
I'll give you my interpretations...

An Elevator Speech is a quick rundown (in a nutshell) of what you're offering.

A Tagline and Slogan are similar except that a tagline acts like a memory jogger and a slogan acts more like a short advertisement.

A Sales Message is the unique approach or light that you're presenting your product or service in. Your sales message would change depending on the target audience.

A Value Proposition is a "Who-What-Why" message used for advertising purposes.

A Unique Selling Proposition (USP) is about a unique (can't get it anywhere else) and compelling (worth the jump) benefit the customer will receive by using your product or service.

benjamin-benjamin

Quote:
Originally Posted by Thomas
Elevator speech, tagline, sales message, value proposition, unique selling proposition... aren't these all pretty much the same thing?

What puts you in the market?

Thomas

Quote:
Originally Posted by benjamin-benjamin
What puts you in the market?
What do you mean?

benjamin-benjamin

Quote:
Originally Posted by Thomas
What do you mean?
sorry, i was just giving you a hard time. I try to make my spill change based off of what is important to someone..

Thomas

Quote:
Originally Posted by benjamin-benjamin
sorry, i was just giving you a hard time. I try to make my spill change based off of what is important to someone..
What is your opinion B-B do you think these are all pretty much the same thing?

benjamin-benjamin

Quote:
Originally Posted by Thomas
What is your opinion B-B do you think these are all pretty much the same thing?
I believe that if you plan to talk to someone about anything and you have a set plan on what you are going to say, i don't believe that is effective. now don't get me wrong, i am a huge believer in pre-call planning, but you must find out what is important to someone. If i am selling something and my sales message (or whatever you want to call it) is how great our prices are and someone has a budget of whatever they want to spend, then it was ineffective.
as far as the 5 things (USP, value, etc...) I believe that they can all overlap depending on what you are selling. sorry to be so vague....

Thomas

Quote:
Originally Posted by benjamin-benjamin
I believe that if you plan to talk to someone about anything and you have a set plan on what you are going to say, i don't believe that is effective.
How else would you advertise your products besides figuring out what your going to say and then saying it?

benjamin-benjamin

Quote:
Originally Posted by Thomas
How else would you advertise your products besides figuring out what your going to say and then saying it?
sorry i misunderstood, i thought you were talking about when you meet someone, not advertising.... sorry..

mtajim

Yes , they all seem to be same , but theres diffrence in the way you take them

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