Convince me in five words or less!

Elevator speech, tagline, sales message, value proposition, unique selling proposition... aren't these all pretty much the same thing?

Originally Posted by Thomas Elevator speech, tagline, sales message, value proposition, unique selling proposition... aren't these all pretty much the same thing?

I'll give you my interpretations...

An Elevator Speech is a quick rundown (in a nutshell) of what you're offering.

A Tagline and Slogan are similar except that a tagline acts like a memory jogger and a slogan acts more like a short advertisement.

A Sales Message is the unique approach or light that you're presenting your product or service in. Your sales message would change depending on the target audience.

A Value Proposition is a "Who-What-Why" message used for advertising purposes.

A Unique Selling Proposition (USP) is about a unique (can't get it anywhere else) and compelling (worth the jump) benefit the customer will receive by using your product or service.

Originally Posted by Thomas Elevator speech, tagline, sales message, value proposition, unique selling proposition... aren't these all pretty much the same thing?

What puts you in the market?

Originally Posted by benjamin-benjamin What puts you in the market?

What do you mean?

Originally Posted by Thomas What do you mean?

sorry, i was just giving you a hard time. I try to make my spill change based off of what is important to someone..

Originally Posted by benjamin-benjamin sorry, i was just giving you a hard time. I try to make my spill change based off of what is important to someone..

What is your opinion B-B do you think these are all pretty much the same thing?

Originally Posted by Thomas What is your opinion B-B do you think these are all pretty much the same thing?

I believe that if you plan to talk to someone about anything and you have a set plan on what you are going to say, i don't believe that is effective. now don't get me wrong, i am a huge believer in pre-call planning, but you must find out what is important to someone. If i am selling something and my sales message (or whatever you want to call it) is how great our prices are and someone has a budget of whatever they want to spend, then it was ineffective.
as far as the 5 things (USP, value, etc...) I believe that they can all overlap depending on what you are selling. sorry to be so vague....

Originally Posted by benjamin-benjamin I believe that if you plan to talk to someone about anything and you have a set plan on what you are going to say, i don't believe that is effective.

How else would you advertise your products besides figuring out what your going to say and then saying it?

Originally Posted by Thomas How else would you advertise your products besides figuring out what your going to say and then saying it?

sorry i misunderstood, i thought you were talking about when you meet someone, not advertising.... sorry..

Yes , they all seem to be same , but theres diffrence in the way you take them