1st sales job and I have to start cold calling tomorrow

Introductions Forum

 #1
Trading_Jason
1st sales job and I have to start cold calling tomorrow

Just found this site tonite, and just got this sales job on Thursday.

I start tomorrow cold calling on small business owners.

Should be interesting.

I don't feel too uncomfortable about the cold calling, but I do feel uncomfortable about my lack of knowledge on what I'm selling.

My manager says not to worry about it and to just call him with any question I can't answer - which should be most questions, as well as objections.

The business cards they gave me I have to write my name on, and from my own perspective, it reeks of beginner, and is a big turnoff for me as a customer.

Like going to the car dealership for a new car and the guy has his name written on the card. I know he just started, and may not be there long enough to see me take delivery. I, personally, won't buy big ticket items from newbies.

The manager's answer is, "I ran out of my cards, so I'm using these until the order comes in."

Having never sold anything, I'm still pretty confident that I can do it. I'm a people person and connect to people pretty easily.

Should I hold off a little before heading out? I mean, I don't want to make a prospect a never-will-close because they can smell my newness. I'd rather wait and not waste the prospect.

Ideas anyone?

Thanks. This site seems really helpful and informative.

Jason

 #2
Jeff Blackwell
"Top Sales Expert"

Hello Jason and Welcome to SalesPractice!

__________________
SalesPractice.com is an online sales community featuring sales training and social networking for sales professionals.
 #3
LadySmith

Jason,

This is a great site for sales information. Look around and use the search feature to find information on "cold calling", etc.

Be honest and explain you are new. Depending on the industry, maybe even confide in them and tell them it's your first day. You'd be surprised how many people will sympathize with your plight.

Good luck!!

Pam

 #4
Slick

Welcome Jason.

 #5
SpeedRacer

Hi Jason.

I wouldn't wait because that takes you down a whole other road that leads to nowhere. I'd be upfront with everyone about your new position. It might even work to your advantage.

What are you selling?

 #6
Liberty

Welcome to the community Jason.

__________________
“The men who try to do something and fail are infinitely better than those who try to do nothing and succeed”. - Lloyd Jones
 #7
Trading_Jason

Thanks for the replies. I'm selling credit/debit/personal check processing services.

Having no familiarity with how this all works, it's a little intimidating.

After all, the merchant already knows how the process works, what their monthly statements look like, etc., even if they're not certain what they're paying per transaction.

My manager kept insisting during the newbie kickoff meeting not to let them know you're new to this. I don't think lying is a good idea (especially in this case if you can't do it well )

I just have to get some decent looking clothes that fit me right this morning before I venture out.

Do you all think I should be researching the places I'm going to before going? My county clerk's office has records accessible online, so I can search DBAs for instance, and at least find out who registered the DBA and when. Then I'll at least know, in theory, who the owner is and how long they've been in business.

Would that be impressive to them you think?

The other thing is that we're supposed to get a copy of a couple of months of their current service provider's statements to fax to our manager so he can do a comparison.

If I were a merchant I don't think I'd feel very comfortable with someone walking in my business, unknown off the street, and asking for my business records like that.

Even the contract asks for their SSN and stuff. Are people generally trusting on this?

Thanks again,
Jason

 #8
LadySmith

Quote:
Originally Posted by Trading_Jason
Thanks for the replies. I'm selling credit/debit/personal check processing services....

....After all, the merchant already knows how the process works, what their monthly statements look like, etc., even if they're not certain what they're paying per transaction.
A surprising number of merchants have outdated equipment, and have no idea what benefits the new technology offers. You are also correct that some merchants aren't aware of their transaction charges and monthly fees. This will most likely be a good opening question.

Quote:
Originally Posted by Trading_Jason
My manager kept insisting during the newbie kickoff meeting not to let them know you're new to this. I don't think lying is a good idea (especially in this case if you can't do it well )
Since you will be faxing sensitive information off to the office, I wouldn't offer up the fact that you are new, however, if they ask don't lie.

Quote:
Originally Posted by Trading_Jason
Do you all think I should be researching the places I'm going to before going? My county clerk's office has records accessible online, so I can search DBAs for instance, and at least find out who registered the DBA and when. Then I'll at least know, in theory, who the owner is and how long they've been in business....Would that be impressive to them you think?
Honestly, having been a retail business owner, it wouldn't necessarily impress me. I was use to salesmen coming in during working hours. If I had time for them, and it sounded like something I'd need, I'd listen. Otherwise, the smart salesmen asked for a firm appointment to come back.

Quote:
Originally Posted by Trading_Jason
The other thing is that we're supposed to get a copy of a couple of months of their current service provider's statements to fax to our manager so he can do a comparison....If I were a merchant I don't think I'd feel very comfortable with someone walking in my business, unknown off the street, and asking for my business records like that.
Your business cards (even with the handwritten name) will help. If they are hesitant, suggest they call your boss to confirm your employment. I'm sure you can have them black out anything that would be a specific concern. I don't remember the monthly statements having any sensitive information on them.

Quote:
Originally Posted by Trading_Jason
Even the contract asks for their SSN and stuff. Are people generally trusting on this?
People are surprisingly trusting. But then most businesses that require that information on a contract are surprisingly trustworthy. You won't be the first to ask for sensitive information. Neither will you be the last.

I think you will find it far easier than you expect. Just remember to get a firm appointment if they don't have time to talk when you first try. Use the fact that they may well not have a clue as to their transaction and monthly fees as a great opening. The comparison is free. Technology changes quickly. You'll do fine.

Let us know how it goes.

Pam

 #9
Jolly Roger

Welcome aboard Jason. How is the cold calling going so far?

Have you found yourself avoiding the task yet? Do you feel totally exposed when walking in and asking to talk with the boss?

__________________
"The beatings will continue until morale improves."
 #10
Trading_Jason

I went out Monday and went to a few places and didn't feel uncomfortable, but didn't get to speak with a single owner either.

Either the owner really wasn't there, or the guy I was talking to was the owner and didn't want to talk with me.

Looking at competitors service offerings, though, it seems like it may be a tough sell - if I ever get to talk to someone.

Sales TrainingSales Training Forum / Introductions / 1st sales job and I have to start cold calling tomorrow
SalesPractice.com Sales Training Community
© 2008 Blackwell & Associates, Inc. All rights reserved.

LinkBacks Enabled by vBSEO 3.0.0 RC6 © 2006, Crawlability, Inc.