Better Business Bureau

Is it really worth becoming a member of the "Better Business Bureau" and if so why?

I'm not a fan of the BBB.

Seriously, what's the advantage?

Quote:

Originally Posted by Jolly Roger

Seriously, what's the advantage?

I guess if someone calls up the BBB and you're a member they extoll the virtues of your business?

Quote:

Originally Posted by Newbie

I guess if someone calls up the BBB and you're a member they extoll the virtues of your business?

I don't believe that is the case.

You might consider asking your local BBB this question. I've asked the question before and wasn't excited with the answer.

As I remember it, there are two (2) benefits of interest. First, if you are a member you can provide information on your company in the event someone asks. Second, if someone asks you can say you're a member.

That was about it.

I recently contacted the BBB and asked about member benefits. Here is a brief summary:

Active members have "Member Status Reports" that give contact information, customer experience information, etc.
The BBB has a directory of active members on their website that is searchable by type of business.
The BBB has local "consumer guides" that list active members.
Active members are allowed to use the BBB Logo in their advertising.
Active members receive a BBB window decal and wall plaque.
The BBB provides arbitration for consumer disputes.

The two (2) main advantages I found to becoming a member was being listed in the directories and aligning/associating myself with the BBB.

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