Vehicle Advertising

[quote=Bald Dog]As a plumber I prefer to have large and lucrative gigs, e.g. designing and installing the plumbing system in a $2 million luxury home or a $10 million condo complex, and gladly give up the small emergency work. That's peanuts stuff. But this is only my perspective.

And, in my experience, when people are about to invest a few millions in a new houese, they read any information they can lay their dirty little paws on. And I've found human psychologhy pretty consistent in this area.


This approach is fine...unless your water heater just broke, drain backed up, etc. In an emergency, there's no time for due diligence.

If you have free reports, I'd put them everywhere a likely prospect is to see and read them.

I can speak from experience in regards to the affluent buyer. I sold to them for 5 years. Any major project they will do a lot of due diligence. There's also other reasons they buy...that's what my Selling to Millionaire's product is all about.

Susan

Originally Posted by Bald Dog As a plumber I prefer to have large and lucrative gigs, e.g. designing and installing the plumbing system in a $2 million luxury home or a $10 million condo complex, and gladly give up the small emergency work.

Smart. Very, very smart.

Originally Posted by AZBroker Smart. Very, very smart.

I think you can ask Susan too. She's good at selling learjets. And it's lucrative. But I don't think she would work for a company that sells emergency tyre repair services for learjets. It's just not as lucrative.

Am I making sense?

Originally Posted by Bald Dog Am I making sense?

It makes sense to me.

Best to use Vehicle Billboard Advertising in conjunction with a consumer interaction medium such as street teams. I just feel that we all have too much in our heads to rember a poster, billboard, or radio commercial.

Originally Posted by bigpoppasan Best to use Vehicle Billboard Advertising in conjunction with a consumer interaction medium such as street teams. I just feel that we all have too much in our heads to rember a poster, billboard, or radio commercial.

The method to my madness is that if I offer you free information to solve a problem that is on your mind 24/7, then there is a good chance that you’ll remember me.

Yes, we are bombarded with lots of commercials every day. Most of them are self-serving institutional self-aggrandisement and useless platitudes. They talk about themselves. They say, “Let me tell you about our solution.”

If only one ad says, “Let me tell you about your problem and how you can solve it”, then this advertiser has a better chance to win.

Thoughts?

Bald Dog

WIIFM= What's in it for me...the answer to every advertisement or sales presentation. The customer must perceive there is a solution that benefits them.

Originally Posted by Masteri5 Bald Dog WIIFM= What's in it for me...the answer to every advertisement or sales presentation. The customer must perceive there is a solution that benefits them.

Spot on, Masteri5. I think this is the bee's knees and even the wasp's nipples.