Vehicle Advertising

What are the different types of vehicle advertising?

Here are a few ideas of on-vehicle advertising:

Vehicle Wraps
Bumper Stickers
Window Decals
Magnetic Signs
Panel Graphics
Custom Signs [painted]
License Plate Frames
Emblems

Here's a few more:

Tow hitch cover
On-board sign
Sun screen
Custom Decal
Parking Placard
Lettering [Vinyl/Paint]
Roof Mounted Ad Carrier

Is vehicle advertising an effective way to advertise your business? I've seen people do this and I've been offered to do this as a form of advertising for my business. I just don't want to go out and spend the money to wrap my car or get decals if it doesn't work.

Quote:

Originally Posted by wlctrent

Is vehicle advertising an effective way to advertise your business?

I think this depends on your business and vehicle use. For instance, I think this would be more effective for a residential plumber who is out in traffic all day than a commercial welder whose vehicle is on the job site most of the day.

I would advertise free information.

So, if I were a plumber, I would advertise a free report,

Warning: Don’t Hire A Plumber Until You’ve Read Free Consumer’s Guide

The Six Basic Problems With Most Plumbers
Eight Vital Questions You Must Ask Plumbers To Separate The Pros From The Also Rans
Five Critical Issues That Can Jeopardise The Success Of Your Plumbing Projects
14 Risk Factors Of Working With Plumbers On An Hourly Rate
How To Avoid Being Ripped Off By Plumbers
A 17-Point Plumber Hiring Checklist

For your FREE copy of this consumer's guide, visit www.plumber.com

Then the report circulate from hand to hand spreading my notoriety. Then the incoming call will come. Plus many of them get on my newsletter list.

Thoughts?

Where would you advertise these free reports Tom?

Quote:

Originally Posted by Agent Smith

Where would you advertise these free reports Tom?

On the vehicle itself
On my business cards
On my website's landing page
Yellow Pages
Email tagline
And everywhere else I'm allowed to write

For a plumber I'd either ask people I know or if that didn't work out I'd look one up in the phone book. I don't know about everyone else but if I find myself looking for a plumber it is because I needed one yesterday. I doubt I would have time to be reading free reports.

When choosing from the phone book I would look for a professional ad that gave me the impression that the company was competent and the risk of using them would be low.

Quote:

Originally Posted by Mustang

For a plumber I'd either ask people I know or if that didn't work out I'd look one up in the phone book. I don't know about everyone else but if I find myself looking for a plumber it is because I needed one yesterday. I doubt I would have time to be reading free reports.

As a plumber I prefer to have large and lucrative gigs, e.g. designing and installing the plumbing system in a $2 million luxury home or a $10 million condo complex, and gladly give up the small emergency work. That's peanuts stuff. But this is only my perspective.

And, in my experience, when people are about to invest a few millions in a new houese, they read any information they can lay their dirty little paws on. And I've found human psychologhy pretty consistent in this area.

Quote:

Originally Posted by Mustang

When choosing from the phone book I would look for a professional ad that gave me the impression that the company was competent and the risk of using them would be low.

What is a professional ad anyway? One that looks the same as all the others? An ad can make us look business-like but not professional.

I base this report stuff on what Claude Hopkins wrote about in Scientific Advertising in 1993. And it work in any industry.

Thoughts?

Vehicle Advertising

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