| #11 | |
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Originally Posted by Jorel
I think like great actors, great sales people have to find a character to portray that is believable so their audience can relate and find the character to have superior knowledge of the subect at hand.
| Jorel,
I think you're on the right path, but I also think you missed the mark just slightly.
Yes, great salespeople are like great actors in some respects. But great salespeople aren't like them by assuming a character. To be successful in sales, you have to be yourself, no one else.
But, there are still similarities--great actors are great because they are believable. They are believable because they have a full understanding and appreciation of their role and a passion to see that is portrayed truthfully and honestly. In other words, they know who "they are." They have passion, they know exactly what their role is and they buy into it completely, without any hesitation. They have integrity and consequently, we believe them--because they believe in themselves.
Most great salespeople are like actors in this way. They must have a complete understanding and appreciation of their role--and a sincere passion to see it through completely. They have the integrity of their belief in themselves, their product or service and the value clients receive from working with them. They are true believers. And if you don't fully believe in yourself, your company, and your product or service, that lack of belief will show through. And you don't believe, why should your prospect?
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| #12 | |
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Originally Posted by Jorel
I will through a few out there
Two for the money
Match Stick Men
Glen Gary Glenn Ross
Thank you for Smoking
House of Games
Are there any that I missed?
| I love Glen Garry Glenross (not because it's a good example in selling - it's not. It's just great acting and looks a little like the beginning of my sales career). It's on (as a play) in London at the Apollo soon. I'll be there... 
__________________ Your saviour from boredom : SalesItch: Scratching the backs of the world's sales professionals | | |
| #13 | |
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Originally Posted by Jorel
I will through a few out there
Two for the money
Match Stick Men
Glen Gary Glenn Ross
Thank you for Smoking
House of Games
Are there any that I missed?
| I'm not aware of any movies; however, I love the new series Mad Men on AMC. It is based on an ad agency back in the late 50's - early 60's. Although ad people and salespeople have different tasks, they both come under of the 4 p's - promotion.
Rita
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| #14 | |
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Originally Posted by pmccord
Yes, great salespeople are like great actors in some respects. But great salespeople aren't like them by assuming a character. To be successful in sales, you have to be yourself, no one else.
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When you say act like yourslef and no one else. Who exactly are you suppose to act like. According to you? Are you suppose to act the same way with your boss as you do with your children? Are you suppose to act the same on vacation as you do in a business meeting. Are you suppose to act the same in high school as you do when you are 35 and responsible for putting food on the table for your family? These are all who we are aren't they, but very different people. And by choosing which person to act like when working with different customers does not mean lying and cheating I just mean people relate differently to differnet people and as sales people it is our responsiblity, obligation and job to act in a way that best will make our clients want to buy from us, our company and our products or services.
__________________ The Melody of Life can only be heard by turning down the noise of circumstance and distractions | | |
| #15 | |
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Originally Posted by Jorel
When you say act like yourslef and no one else. Who exactly are you suppose to act like. According to you? . . . . These are all who we are aren't they, but very different people. And by choosing which person to act like when working with different customers does not mean lying and cheating I just mean people relate differently to differnet people and as sales people it is our responsiblity, obligation and job to act in a way that best will make our clients want to buy from us, our company and our products or services.
| Why, you're supposed to act like yourself.
I never said that we each didn't have different sides to ourselves. Of course we do. But have you ever seen a salesperson try to emulate another's personality? I have and it doesn't work well. Have you ever seen a salesperson try to take on a higher energy level than they naturally have? Same result. Have you ever seen someone who is a natural follower try to take on the role of the leader? Usually doesn't come off very well.
All of these people are trying to act. Acting is typically fake and comes across to the prospect as fake. Fake doesn't sell very well. On the other hand, a genuine concern for the prospect does. Trying to be someone you're not doesn't work very well. However, honestly seeking to meet a prospect's need instead of your own, does.
I have some coaching clients that are virtual wallflowers. Total geeks. However, they sell into the high tech industry and they make a ton of money. If they tried to sell other products where their geekness didn't work in their favor, they'd be in trouble. This isn't to say every high tech salesperson is a geek, just that these men and women are and it works very well for them.
On the other hand, I have clients that can immediately relate well with most anyone. But if they tried to sell some of the people the techies sell, they'd be totally lost. They couldn't act the part because it is totally foreign to them.
None of what I just said negates the idea that we all have different sides to our personalities. It addresses the idea that one has to take on a persona that they're not.
__________________ Paul McCord
Best-selling author, Speaker, Sales Trainer, Management Consultant
Power Selling | | |
| #16 | |
I agree wholeheartedly Paul,
While in the sales game coming across as a fake can be picked up without delay and very easily by the Customer or client. Showing the client that you care about their needs and helping them with what they want they too pick up on this and the sale runs more smooth.
I wrote a few threads names the "win win" wituation which is making sure that both parties are satified throughout the sales process.
Pulling out your personality and sharing with the individual client will help you to sell better.
__________________ Snowboy
I've come to believe; all my past frustrations were actually laying the foundation for understandings that have created the new level of living I now enjoy. | | |
| #17 | | Don't condem people for trying
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Originally Posted by pmccord
Why, you're supposed to act like yourself.
I never said that we each didn't have different sides to ourselves. Of course we do. But have you ever seen a salesperson try to emulate another's personality? I have and it doesn't work well.
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| I have also and seen good results, sorry you have had such poor experiences.
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Originally Posted by pmccord
Have you ever seen a salesperson try to take on a higher energy level than they naturally have? Same result..
| Well I certaintly hope you would not tell a person if there having a bad day to go into a sales presantation in a bad mood.
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Originally Posted by pmccord
Have you ever seen someone who is a natural follower try to take on the role of the leader? Usually doesn't come off very well.
| There are times when it is better to be a subordinate, leader or equal. Just being one all the time will get you far less than knowing which one to be at the right time.
Also I am sure have you ever seen a baby try to walk for the first time? He/she does not do it "very well" but I doubt very much you will condem them for trying to learn.
Nor should we condem someone who is trying to learn english as a second language and does not comunicate "very well"
Or dare anyone condems a man who wants to fight for his country and democracy and joins the military and when trying to fire an M16 rifle misses his target while in basic training. We can all learn to do and or become what ever we want if we want it enough.
And we certaintly should not condem someone who admires someone elses skill and tries to make it part of their repitor.
What I am saying is all great sales people started outsomewhere, and because they do not start out great, I would not call these people fake!
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Originally Posted by pmccord
All of these people are trying to act. Acting is typically fake and comes across to the prospect as fake. Fake doesn't sell very well. On the other hand, a genuine concern for the prospect does. Trying to be someone you're not doesn't work very well. However, honestly seeking to meet a prospect's need instead of your own, does.
| A child is trying to act like his parents when he tries to walk. An esl student emulates and english speaker when trying to talk and a soldier is trying to emulate a marksman when firing his weapon. Heck I bet you even emulate people like your parents, teacher or maybe even people you have never met, because you have read their books. This does not make the sales person fake this makes them someone who is trying to creat a new and better life for their family.
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Originally Posted by pmccord
I have some coaching clients that are virtual wallflowers. Total geeks. However, they sell into the high tech industry and they make a ton of money. If they tried to sell other products where their geekness didn't work in their favor, they'd be in trouble. This isn't to say every high tech salesperson is a geek, just that these men and women are and it works very well for them.
| virtual wallflowers and total geeks, wow if this is how you refer to your clients the people who put food on your table I would hate to hear how you refer to someone who does not benifit you. A wise man once said you can learn more about a person by what he says about others, than what he says about his own self.
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Originally Posted by pmccord
On the other hand, I have clients that can immediately relate well with most anyone. But if they tried to sell some of the people the techies sell, they'd be totally lost. They couldn't act the part because it is totally foreign to them.
| So you would tell these clients to not even try? because if they tried they would be fake, or even worse fail. Is this the kind of limits you put on your clients?
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Originally Posted by pmccord
None of what I just said negates the idea that we all have different sides to our personalities. It addresses the idea that one has to take on a persona that they're not.
| And what I am saying is that great sales people can take on different personas (like great actors), the salespeople you are refering to are NOT great sales people they are sales people who are trying to learn but possibly have the wrong people teaching, instructing or dare I say coaching them
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| #18 | |
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Originally Posted by Snowboy
I agree wholeheartedly Paul,
While in the sales game coming across as a fake can be picked up without delay and very easily by the Customer or client. Showing the client that you care about their needs and helping them with what they want they too pick up on this and the sale runs more smooth.
I wrote a few threads names the "win win" wituation which is making sure that both parties are satified throughout the sales process.
Pulling out your personality and sharing with the individual client will help you to sell better.
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As I read your post I think of a poem I once read it went like this...
Beware the Captain
That sails only on smoth waters
That drops anchor only in safe harbors
That will not brook strong winds or stormy weather.
Whose life well lived is a deadly comfort
Never to be dashed against rocks of passion
Never to be dismembered on the shores of love.
Yet a life so well lived it hides a shipwrecked soul
I have been such a Captain.
But now I set out on unknown seas
With sails full open
Guided only by wispers in the wind
By images on white capped waves
By patterns in the flight of birds
And by bits of news from distant ports
In search of that soul survivor
In almost forgotten fragments of Self
That shall heal the world as the world heals me.
In a society that is so concerned with being politically correct it has condemed so many to not even try anymore and never reach the goals and dreams that they have set out to achieve.
There is a saying that buyers are liars. And so many buyers to be politically correct will tell you what you want to hear, so will so many poor sales people. To be in the 10% that does 90% of the business you have to relate to your client. Because your client has no training or care to relate to you.
If all sales people really wanted what was best for their clients they would take a vow of poverty and give away their commisions.
You may not like what I have to say, but that is how I know I am right because I am not just a sheep following the herd.
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| #19 | |
Jorel,
I'm sorry we don't seem to be communicating well at all. My point is that you have to use your strengths. Can you learn new strengths? Depends. You can learn new skills. You can change your behavior. But your natural personality traits will remain the same.
Yes, I've referred to some of my clients as geeks--they proudly refer to themselves as geeks. They wear it as a badge of honor, not because they think of themselves in the same manner you think of a geek, but they see themselves as very technically advanced with far more comfort working with those who have more interest in the technology than people. Their focus is on the technology, not the people. Those are the people they sell to--and they do it very, very well. Sorry, there isn't a sin in that. It's their personality, they are good at what they do, and they make a ton of money doing it.
Who ever said that a lower energy level was a bad mood?
I'm not sure why the animosity, but be that as it may, my experience, along with many others, has been that when salespeople find ways to work with their strengths they are more successful and enjoy their job more.
And, your analogy is wrong. It is perfectly natural for a child to seek to walk. It's part of their growing process. There are salespeople who have an affinity for leadership but who have never had the opportunity developed it. When given the opportunity, they grow and shine. There are others who have no affinity nor desire but are pushed by others or believe that's the way they're supposed to act and try to copy another successful salesperson. They hate it and retreat back to their natural state. They try to emulate something that isn't in their makeup and they fail. Sorry, people do fail. Often because they are seeking to do something that is alien to their personality or beliefs about themselves. That doesn't mean there aren't ways for them to succeed. It just means that trying to copy someone who is very different from them may not work. They simply have to find the way that does work for them.
I've never said people shouldn't grow and stretch themselves. I do, however, believe that acting as someone else is counter productive. There are many, many ways to sell. Not everyone will succeed in the same way. It is far easier to succeed being yourself than trying to be someone you aren't.
And, yes, there are situations when I'd advise a client to move into another product or service if they aren't suited for what they're selling. That's common sense.
I'm not sure why the idea that people are different and have different talents is so annoying. I apologize for upsetting you.
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| #20 | |
I'm sorry we don't seem to be communicating well at all. My point is that you have to use your strengths. Can you learn new strengths? Depends. You can learn new skills. You can change your behavior. But your natural personality traits will remain the same.
Paul,
I don't think it is that we are not communicating well. I just have had different experiences than you, there for I have a different belief system. People have life changing events that change their personality all the time. I just think you are too closed minded that you are unable to believe it is possible. I on the other hand believe that if someone wants something bad enough they can get it, and when you tell them differently are just getting in there way. For example I have friend who was an extrovert most of her life. But because she was injured at work and decided to stay home with her children she confesses to now being an introvert, even though she would prefer to be an extrovert.
Yes, I've referred to some of my clients as geeks--they proudly refer to themselves as geeks. They wear it as a badge of honor, not because they think of themselves in the same manner you think of a geek, but they see themselves as very technically advanced with far more comfort working with those who have more interest in the technology than people. Their focus is on the technology, not the people. Those are the people they sell to--and they do it very, very well. Sorry, there isn't a sin in that. It's their personality, they are good at what they do, and they make a ton of money doing it.
Geeks okay, I am from Silicon Valley, I can believe that some may call themselves geeks and where it as a badge of honor but when someone else calls you a geek it is ussually not a good thing, especially the way you refered to them. Also you refered to your clients as wallflowers. And I think even less people like being called that. But if your clients like these names you call them so be it.
Who ever said that a lower energy level was a bad mood?
Are you serious? So does that mean people in a great mood don't have high energy.
I'm not sure why the animosity, but be that as it may, my experience, along with many others, has been that when salespeople find ways to work with their strengths they are more successful and enjoy their job more.
Why the animosity? So because others believe it to be true you do also? Many people believed the world was flat many centuries ago, but that has been proved wrong, so the reasoning because others do does not sit well with me. Many parents agree with they ask little Johnny if he would jump off the broklyn bridge just because his friend has. And instead of having an open mind and helping people you tell them act like themselves. Instead of doing something that will has been scientifically proven to create more happiness in the individual in both their business and personal life you pigeon hole them and tell them to act like themselves instead of being the most they can be.
And, your analogy is wrong. It is perfectly natural for a child to seek to walk. It's part of their growing process.
While walking may be natural it would not be learned at such an early age, had the child’s parents and others not walked around them. And how is learning a second language or learning to shoot and M16 rifle natural? They are both learned so is reading for that matter. So this is why you are again wrong and my analogy is right.
There are salespeople who have an affinity for leadership but who have never had the opportunity developed it. When given the opportunity, they grow and shine. There are others who have no affinity nor desire but are pushed by others or believe that's the way they're supposed to act and try to copy another successful salesperson. They hate it and retreat back to their natural state. They try to emulate something that isn't in their makeup and they fail. Sorry, people do fail.
You see, you think people fail, and again you are mistaken, I believe there is no failure only feedback and if you can learn a lot more from what you call failure than you can success.
Often because they are seeking to do something that is alien to their personality or beliefs about themselves. That doesn't mean there aren't ways for them to succeed. It just means that trying to copy someone who is very different from them may not work. They simply have to find the way that does work for them.
I've never said people shouldn't grow and stretch themselves. I do, however, believe that acting as someone else is counter productive. There are many, many ways to sell. Not everyone will succeed in the same way. It is far easier to succeed being yourself than trying to be someone you aren't.
And, yes, there are situations when I'd advise a client to move into another product or service if they aren't suited for what they're selling. That's common sense.
What you call common sense I would call laziness or ignorance on a way to help someone.
I'm not sure why the idea that people are different and have different talents is so annoying. I apologize for upsetting you.
I never said that I don’t like the idea that people are different (nice try though) because I love the idea that people are different and have different talents because it allows people who are open minded a chance to learn more. What I find so annoying is that you hold a limiting belief on other people, hold those thoughts on yourself fine but don’t get in the way of other peoples dreams with you ignorance and lack of open mindness. And if you haven't done anything wrong there is nothing to apologize for.
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