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Trendsetter Marketing

General Marketing Discussion

  #1
Newbie
Trendsetter Marketing

Could someone please explain "Trendsetter Marketing"?
 
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  #2
Jolly Roger
Re: Trendsetter Marketing

Trendsetter Marketing aka Tastemaker Marketing

Quote:
In peer-to-peer marketing, the Tastemaker is the essential member of a group of friends or colleagues who are out trying new things and setting the trends. Getting your message to the Tastemaker is the quickest way to spark a buzz at the grassroots level.
 
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