Aerial Marketing

What are the different options available for "Aerial Advertising" and can someone explain what "Skywriting" is? -Newbie

Here are a few options:

• Skywriting or Skytyping
• Banner [letters] or Billboard Towing
• Airships/Blimps
• Inflatables [think Grand Opening]
• Search Lights [think Batman]
• Custom Balloons

-Jolly Roger

Skywriting is one of the more traditional forms of advertising that companies used years ago. Skywriting is the process of using a small or medium sized aircraft which ejects a special smoke while flying in a variety of directions in order to create text for people on the ground to read. Skywriting is never a permanent process because of winds which blow the smoke and create a blurry effect and this is one of the main reasons that this method of advertising is not widely used except during air shows or above large groups of people (ie: Stadiums, Parks, ect.).

There are a few different forms of skywriting that can range from one plane to 7 planes. There is the traditional method that you will normally see in the sky and also a technique called “super size skywriting” in which 5-7 aircrafts fly in unison and a control panel directs the smoke released to spell out the words, which can stretch from 2-5 miles long.

There have been special “sky-typing” techniques that have been formed in order to use the blurry effect to its advantage which has been called the “dot matrix” effect. This routine has not been widely used however. Over the past 10-20 years, skywriting has fallen further and further out of the main spectrum of marketing and advertisements. -Community Mailbox