Home > Direct Marketing > How to get your mail piece opened

How to get your mail piece opened

I want to start sending direct mail to a few subdivisions. I know you're suppose to use a first class stamp and hand address the envelopes. What other ways help to get the mail piece opened? - by realtor
Realtor,

If you're going to send a postcard, try offering some kind of free report. That may generate some warm leads.
Also, if you're looking for a card that comes in a 'greeting card' envelope, check out www.uniquefollowup.com.
It's the system I use for my business.

Susan - by susana
If you're going to send a postcard, try offering some kind of free report. That may generate some warm leads.
I'm considering this idea Susan. I also found a company that sells real estate postcards. - by realtor
The reason I chose this system is the ability to insert a photo on the front of the card.
Next month, I the book I co-authored (Million Dollar Marketing Secrets) will be published.
I've uploaded the front cover image to a card. Anyone who purchases the book will get the card sent to them with a personal thank you from me.
I can't figure out how to get the image in this thread. If you pm me, I'd be happy to email it to you.

Susan - by susana
Put a coin into the envelope. - by Wonderboy
There must be quite a few books and essays written on the subject of how to get your envelopes opened. The Direct Marketing Association Inc Manuals that I own from way back in the 80s( I do not know if they still are in print) have good references to this area. But the comment I most wish to make is that if you read these articels somewhat laterally, most of the suggestion can help to get pepole to click open your emails as well. So its probably worthwhile to go dig up and review these old materials. - by alexhar
Don't use a #10 envelope. Use an envelope like the one your grandmother sends on your birthday.
I use Jorel's idea and hand-write the envelope. I never use company name, only mine.

Also, I sometimes FedEx the letter. It's always received. And in the letter I refer to the letter's importance, thy the reader knows why I decided to Fed Ex it.

It's been quite successful. - by Bald Dog
I use Jorel's idea and hand-write the envelope. I never use company name, only mine.

Also, I sometimes FedEx the letter. It's always received. And in the letter I refer to the letter's importance, thy the reader knows why I decided to Fed Ex it.

It's been quite successful.
Interesting facts you've got going on here. I agree, when sending a low volume person to person letter, using a handwritten odd sized envelope would be choice.

FedExing a letter would no doubt increase your views and response but would be incredibly costly over a .41 first class live stamp.

Obviously you know what works best for you so congrats on your success with this method!

I send mine out by the thousands. They are personalized letters, highly targeted, #10 window, 1st. class live with my company name as the return.

I too, have numbers through the roof on my return. So it's obvious it goes to say that experimentation in finding what works best for your application is key. With first class stamps alone I'm spending 2k per week on my direct mail. I couldn't imagine the expense I'd have FedExin' these babies lol.

It took me about a year of experimenting to reach a national return of approx. 2.25% which is practically unheard of with a direct mail in the 21st century. This provides me with more super hot leads than I can call and never running out of hot leads/prospects is a salesman's wet dream. I'm very pleased with where I'm at. ;sm - by bluenote
FedExing a letter would no doubt increase your views and response but would be incredibly costly over a .41 first class live stamp.
But do I really care about the cost of a $15 FedEx letter when my letter can bring me million plus over time? I don't?

And I send it to the highest level where normal letters can't reach.

But this is my approach. I don't send mass letters. Let's say I read an interview with a CEO about a problem I can help with. I FedEx a letter to the CEO and refer to the interview. In my letter I outline the related problems and the consequences I've seen companies suffer from. And then I ask...

Maybe it's not even appropriate for us to discuss this, but if you think this problem could happen to your company, do you think it would make sense to compare notes over break