How to get your mail piece opened

Direct Marketing Forum

#1 -
realtor
I want to start sending direct mail to a few subdivisions. I know you're suppose to use a first class stamp and hand address the envelopes. What other ways help to get the mail piece opened?
#2 -

Jorel

Don't use a #10 envelope. Use an envelope like the one your grandmother sends on your birthday.
#3 -

realtor

Quote:
Originally Posted by Jorel
Don't use a #10 envelope. Use an envelope like the one your grandmother sends on your birthday.
Ok. That's a good idea.
#4 -

Houston

Quote:
Originally Posted by realtor
What other ways help to get the mail piece opened?
Send a postcard.
#5 -

realtor

Quote:
Originally Posted by Houston
Send a postcard.
Thank you?
#6 -

susana

Realtor,

If you're going to send a postcard, try offering some kind of free report. That may generate some warm leads.
Also, if you're looking for a card that comes in a 'greeting card' envelope, check out www.uniquefollowup.com.
It's the system I use for my business.

Susan
#7 -

realtor

Quote:
Originally Posted by susana
If you're going to send a postcard, try offering some kind of free report. That may generate some warm leads.
I'm considering this idea Susan. I also found a company that sells real estate postcards.

www.colorforrealestate.com
#8 -

susana

The reason I chose this system is the ability to insert a photo on the front of the card.
Next month, I the book I co-authored (Million Dollar Marketing Secrets) will be published.
I've uploaded the front cover image to a card. Anyone who purchases the book will get the card sent to them with a personal thank you from me.
I can't figure out how to get the image in this thread. If you pm me, I'd be happy to email it to you.

Susan
#9 -

Wonderboy

Put a coin into the envelope.
#10 -

AZBroker

Quote:
Originally Posted by Wonderboy
Put a coin into the envelope.
I like it!
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