Would you follow up after sending a mail piece?

I plan to start sending direct mail to different subdivisions. All together I'll be mailing about 500 people. Would you follow up by phone after sending the mail pieces?

If you're mailing to a highly targeted list of prospects, for sale by owners for example, I would follow-up with a phone call. I would also send the mail out in batches so I could make all the calls before the next piece hits the mailboxes.

Or you could make the call first. I know when I go through my mail box I dump the junk before I get to the door. If I recognize a name or company, I might at least read it before I throw it out.

What is the goal of the direct mail campaign?

Originally Posted by AZBroker What is the goal of the direct mail campaign?

Lead Generation

Originally Posted by AZBroker What is the goal of the direct mail campaign?

I want to get my name out to the homes in the subdivisions so they will know who I am and call me if they are looking for a realtor.

Originally Posted by realtor I want to get my name out to the homes in the subdivisions so they will know who I am and call me if they are looking for a realtor.

With that type of general mailing I wouldn't recommend making contact with each household as a follow-up. IMO that isn't the highest and best use of your time.

Originally Posted by AZBroker With that type of general mailing I wouldn't recommend making contact with each household as a follow-up. IMO that isn't the highest and best use of your time.

What do you think about leaving flyers instead of sending mail? Is one better than the other?

Originally Posted by realtor What do you think about leaving flyers instead of sending mail? Is one better than the other?

Better based on what... reach, cost, prospect receptiveness? Will you deliver the flyers in person and attempt to make direct contact with the homeowner or will you simply leave a door-hanger? Will your mail piece compel the homeowner to drop everything and call you immediately or will it be viewed as just another piece of junk mail?

Originally Posted by AZBroker Better based on what... reach, cost, prospect receptiveness? Will you deliver the flyers in person and attempt to make direct contact with the homeowner or will you simply leave a door-hanger? Will your mail piece compel the homeowner to drop everything and call you immediately or will it be viewed as just another piece of junk mail?

My brain hurts.