Another definition: A "benefit" is a belief in the customer's mind (often existing unconsciously unless we surface it) about how they can get more of what they really want (and less of what they fear) by solving their problem with us (and our products/services) rather than using a competitor, doing it themselves, or not solving the problem at all. "Bene-fit" means "to do well." The marketing guys lead us astray when they talk about inherent product "benefits." The only benefits exist in the customer's mind.
