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Telemarketing projections

We are planning a telemarketing campaign to sell a ski package to a little unknown tourist destination. I expect to provide a list of propects to call center that will perform this telemarketing effort. We do not have a sure projection of the size of the list, but we will have 1 million name and address coupons printed. We are shooting for 50% completion rate for names and addresses of prospective skiers which would give us about 1/2 million prospects.

Does anyone have any experience with telelmarketing. If so, are there any statistics for conversion rate of prospects to customers? We have been talking in terms of a 1% conversion rate to be very conservative, but I suspect a conversion rate of more than 10% is not unreasonable.

Also, does anyone have any suggestions on choosing a call center? - by rlabston
From the list of prospects you generate Robert what percentage do you think will be ready to buy? What percentage will need more information? - by AZBroker
From the list of prospects you generate Robert what percentage do you think will be ready to buy? What percentage will need more information?

Good question, but . . .

In this case, the sales model does not offer follow-ups. It is a buy-no buy decision. After we have obtained the list of prospects from a vacation giveaway drawing, we will enlist a call center to call each person on the phone. The of