Quote:
Skip,
You are a consultant/sales trainer in the business to consumer markets correct?
You state your specialties as - Ideal Clients: Companies that have a sales force that sells to consumers (in-home selling, retail selling, showroom sales, investment and insurance, real estate sales, etc.).
Using this as an example, can you name one of those fields that you can not get paid for your products and services "today"?
Getting paid in the same sitting with any of the above clients, is simply not an issue when you're only working with the clients who you should be spending your time with.
Bluenote, thanks for your question. It's a good question. I have never said that someone
cannot get paid today. Anything is possible.
But, your point has been that a salesperson should only spend time with someone who is ready, willing, and able to write a check today. That may be difficult if you sell swimming pools; home additions; jewelry; cars, landscaping, etc. Also in this category of prospects is anybody that needs to know what something costs or what the capability of the seller are, or has custom design work included as part of the selling process.
Is someone going to buy a car without a test drive? Probably not. Therefore, they need a test drive, and may well likely need more than that from the salesperson. Most consumers are not "ready, willing, and able" to buy a car when they walk into a showroom. At that point, it's too early to figure out who is ready to buy a car today. What these prospects are is interested enough to walk into a car dealership or walk onto the lot. They're not ready to give the salesperson a check because they may not (probably don't) even know what they want at that point. Now, if the salesperson works with the prospect and doesn't disqualify them prematurely, the prospect may well buy today.
As I've stated before, I agree with selling to those who are ready, willing, and able to buy. But I also know that, realistically, in many areas of selling, the majority of customers are going to come from outside the group of people who are ready, willing, and able to write a check today. They may become ready as the sales dialogue continues, however.
Skip Anderson -Skip Anderson
The first option is best. Then you can always make another call at a later date and make another offer and so on - a NO today may be a YES tomorrow which is why your second option is contrary to your best interest and the best interest of the person who said NO the first time.
Treat people respectfully and when you revisit them their need, want, and willingness to buy may be a YES. Don't dig yourself in a hole - relax and smell the coffee, roses and bacon.
MitchM -MitchM