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Originally Posted by rogerbauer
I would suggest that an emotional hot button or pain for the buyer was not uncovered and conveyed. Chances are they didn't have an interest because they didn't feel like there was anything for them (individually) to gain.
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Hi to all. I'm new here and will drop by occasionally.
I agree with the guys who stress the importance of qualifying the prospect to the point where "I'm not interested" never comes into the picture. Unless you're in the business of accepting unqualified leads or you're cold calling, why would you want to be in front of someone who hasn't exhibited some level of interest in what you're offering?
I know a guy whose comeback to that line was always an extreme quizzical look on his face and the question, "Then why did you invite me here?"
You can't believe how that response can impact a prospect. It would place them on the defensive and they quite often then gave him something he could grab onto.
One sequence I know about
: (P) Prospect; (S) Salesperson
P: I'm not interested
S: Then why did you invite me here?
P: What do you mean?
S: George, I'm confused. We briefly talked about (product) and you said you've been considering it off and on for months. What changed in the last five days to wipe out your interest?
At that point George has to come up with
something. It might be baloney or could be real...but he has to respond.
P: Look, I checked into the replacement cycle on the unit we now have and I realized that I made a mistake. I thought it was due for changing out this year. It's actually not for another 18 months. I'm sorry I brought you out here for nothing. Make sure you get back in touch in about a year and I'll see to it that you get a shot at the business.
S: George, it's no problem for me, and thank you for being candid. May I ask how many (units) that current machine is churning out for you and at what monthly cost?
P: 15,000 units at $4.00 even.
S: I know you've got a replacement plan in place, but did you know that I'm now installing brand new machines that can deliver 15,000 units at $3.25 each?
P: $3.25? (grabs calculator)...that's a difference of $11,250 a month...and that's*over $200,000 in savings over that 18-month period. What did you say your machine goes for?
S: $195,000, and that includes installation and training.
P: Have you got some time? I'd like to get my CFO in on this discussion.
The end result was that the savings over that 18 months actually paid for the new machine and my friend got the sale.
Nothing works all the time. The real goal is to get the prospect talking and see where that leads.