Link Exchange

One of my associates was talking about Internet Marketing and said that a "Link Exchange" with other sites helps get your site listed higher in the search engines. Is this true?

"Link Popularity" is a factor in most Search Engine Algorithms. How much of a factor? Who knows for sure.

I could never understand this because I have a site that has great ranking for my chosen keywords, but according to the page ranker, my site it rediculously low compared to some around me.

Originally Posted by RainMaker I could never understand this because I have a site that has great ranking for my chosen keywords, but according to the page ranker, my site it rediculously low compared to some around me.

What "page ranker" are you referring to?

Originally Posted by Jeffrey Blackwell What "page ranker" are you referring to?

Actually, I don't recall, but I just tried the one on GoogleRankings.com and I ranked in position 40 for my chosen keywords, but my site is actually the #7 for those keywords on Google.

Originally Posted by RainMaker Actually, I don't recall, but I just tried the one on GoogleRankings.com and I ranked in position 40 for my chosen keywords, but my site is actually the #7 for those keywords on Google.

Google has many different datacenters. It is very common for results to vary across these datacenters. That is most likely what you experienced. Your local search was on one datacenter and GoogleRankings search was on another.

What conclusion would you draw from this? That rankings are not important or that in all likelihood, my page ranking is actually higher than indicated?

Originally Posted by RainMaker What conclusion would you draw from this? That rankings are not important or that in all likelihood, my page ranking is actually higher than indicated?

It most likely means that your "ranking" is different between the datacenters. This makes sense because the datacenters are not in "sync" at all times. Not only that but it has been reported that Google tests different "filters" and sometimes "aglorithms" on individual datacenters.

I agree with Jeffrey. Different datacenters show different results.

Here is a tool that shows results across different Google datacenters.

Originally Posted by SEO-LAD I agree with Jeffrey. Different datacenters show different results. Here is a tool that shows results across different Google datacenters.

OK, using that tool, I am #7, but where do page ranks fit in?