Link Exchange

One of my associates was talking about Internet Marketing and said that a "Link Exchange" with other sites helps get your site listed higher in the search engines. Is this true? -Calvin

"Link Popularity" is a factor in most Search Engine Algorithms. How much of a factor? Who knows for sure. -SEO-LAD

I could never understand this because I have a site that has great ranking for my chosen keywords, but according to the page ranker, my site it rediculously low compared to some around me. :confused: -RainMaker

What "page ranker" are you referring to? -Jeff Blackwell

Actually, I don't recall, but I just tried the one on GoogleRankings.com and I ranked in position 40 for my chosen keywords, :confused: but my site is actually the #7 for those keywords on Google. :D -RainMaker

Google has many different datacenters. It is very common for results to vary across these datacenters. That is most likely what you experienced. Your local search was on one datacenter and GoogleRankings search was on another. -Jeff Blackwell

What conclusion would you draw from this? That rankings are not important or that in all likelihood, my page ranking is actually higher than indicated? -RainMaker

It most likely means that your "ranking" is different between the datacenters. This makes sense because the datacenters are not in "sync" at all times. Not only that but it has been reported that Google tests different "filters" and sometimes "aglorithms" on individual datacenters. -Jeff Blackwell

I agree with Jeffrey. Different datacenters show different results.

Here is a tool that shows results across different Google datacenters. -SEO-LAD

OK, using that tool, I am #7, but where do page ranks fit in? -RainMaker

Are you referring to "PageRank" or how pages rank in the SERPS? -Jeff Blackwell

"PageRank" (I think). ....That thing that told me my site was #40. I believe this is based on link popularity? :confused: -RainMaker

Link Popularity is a factor in Google "PageRank".

Google "PageRank" is a factor in Google's search "algorithm."

Where your page(s) "Rank" in Google's search engine results pages (SERPs) is determined by this "algorithm." -Jeff Blackwell

Why the disparity? 40 on PageRank, 7 on SERP. What is an algorithm, anyway? -RainMaker

If you saw "40" then this was referring to how your page "ranks" in the SERPs because the highest "PageRank" is ten (10).

The disparity is nothing more than a difference in "datacenters."

A Search Engine "algorithm" is a set of rules or forumla for ranking pages listed in the given Search Engine's "index." -Jeff Blackwell

I'm hopeless--:confused: I'm apparently stumbling terribly on this terminology or I am incredibly DENSE. Doesn't SERPs stand for Search Engine Results Page? So if I type "pizza coupons" into the search box, aren't the resulting pages of matches Search Engine Results Pages? I'm #7 on the SERPS, but 40 on PageRank.

I'm not going to sweat it unless it becomes a hurdle to ranking my new site. -RainMaker

Here are two (2) tools:

• PageRank Lookup: Which shows your site's "PageRank."
• SERPS Tool: Which shows your search engine position or "Rank" in different Search Engine indexes.

-Jeff Blackwell

Thanks Jeffrey! -RainMaker

If you have any other SEO questions feel free to ask. ;) -Jeff Blackwell

It's only a matter of time before you come to regret that offer! :rolleyes: -RainMaker

Nah, I'm used to answering SEO questions. -Jeff Blackwell

This may interest you.

Google use different algorithms depending on the numbers of searches for a key word (phrase).

Below about 1000 searches a month they rank sites in a completely different way. The biggest factor at this level of search density is......the domain name.

That means it is very easy to rank near the top of page 1 for your keywords in the lower search density areas.

Ranking near the top of page one for a search term with 1000 searches a month will get you a lot more traffic than ranking on page 2 for something with 10,000 searches a month.

You need to do some keyword research and register a domain name that matches a search term you would like to rank for.

You can use this new domain to drive traffic to your main website by offering something of interest and providing a link.

Also if you use this new domain in articles or blog posts etc.....you automatically use the correct anchor text for your search term. -helisell

I think it is important point out, buying links from a link wholesaler is not a good thing....apparently Google keeps tabs on these guys & they will use this as a discriminator against your ranking metrics, if not ban your site.

Domain parking, I generally put Domains in parking for awhile because trying to rank for a new site takes tremendous effort since search engines want to see you around for awhile like a year before they even start taking your site seriously. Heck, Google will sandbox your new site for two months before they index your site though they deny it

(PR)PageRank, important stuff.....it determines the popularity of your page.... a good rule of thumb (especially for new sites )is to link to pages with good PR as well as Good traffic rank...... preferably better than yours. I use the MozillaPageRank toolbar which gives me a page rank standing on the fly. I use PR toolbar for some blogs in the decison makeing process to post or not to post -DIAMONDSTAR

DiamondStar

You can get a page one or even number one ranking within a few days for quite heavily searched terms. PR is only a factor in ranking and is nowhere near the most important factor...if it was then I wouldn't be able to get high rankings so quickly with my low PR sites.

I agree about buying links. Don't bother...you'll drop off the google rankings like a shot sparrow. -helisell

I agree with you Helisell, page rank is just one factor of many. I have seen some companies rank 1st listing with page rank 0/10. Of course their SEO put them on ppc for them to get there.

Structuring the right SEO traffic involves about 100 different factors........of course if we new all Googles analytics we would probabley be drinking Mai Tais & hanging out in the French Riviera

It kills me to see SEO's buying traffic rather than setting up link wheels etc etc, using proper keywords to rank organic traffic & rank for that traffic consistently.

Autopligg, auto press, fooling the referer & some crazy Black Hat stuff is a sure fire way to get your site banned as well -DIAMONDSTAR