Seth's Philosophy #1 (Short Version)

Houston

"For fifty years, advertising (and the pre-packaged, one-way stories that make good advertising] drove our economy. Then media exploded. We went from three channels to 500 hundred, from no web pages to a billion. At the same time, the number of choices mushroomed. There are more than 100 brands of nationally advertised water. There are dozens of car companies, selling thousands of combinations. Starbucks offers 19,000,000 different ways to order a beverage, and Oreo cookies come in more than nineteen flavors.

In the face of all this choice and clutter, consumers realized that they have quite a bit of power. So advertising stopped working." --Seth Godin

Source: www.squidoo.com/seth/

How has this affected the way you do business?

bluenote

If advertising stopped working, I'd be on the unemployment line.

What kind of nonsense is this Seth Godin speaking of?

BossMan

Are you familiar with Seth Godin's work bluenote like Purple Cow or Ideavirus? He also has a blog at http://sethgodin.typepad.com/

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"People will not listen to the solution until they understand and believe the problem."

Houston

Seth talks about the idea of "permission marketing" versus being a captive audience to marketing like with television commercials.