Quote:
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Originally Posted by salesman
“Sales is a numbers game... the more sales you acquire the higher the numbers on your payslip”
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I disagree on this baby.
All right. Selling is a number’s game: Some buy. Some don’t. So what? Next!
But then how about cardiac surgery: Some die. Some don’t. So what? Next!
Or manufacturing aeroplanes: Some crash. Some don’t. So what? Next!
I believe that instead of going after the numbers, we'd better go after better quality leads. About 2-3% of leads are ready to buy, and the other 97% can go into an automated lead nurturing process.
And one more thing. Just because we acquire more sales, it doesn't mean they are high-margin sales. And as a mentor of mine has said, "Sales are vanity. Margins are sanity."
But this may make a difference. Commissions are calculated on gross sales. I'm a solo consultant and my livelihood depends on the net margin.
Am I making sense here?