traffic to sales

Internet Forum

 #1
tocoy
traffic to sales

could someone give some tips on how to increase sales from traffic thus, improving traffic converson rate.

tips & ideas are much appreciated. thanks.

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 #2
WobblyBox
Re: traffic to sales

Quote:
Originally Posted by tocoy
could someone give some tips on how to increase sales from traffic thus, improving traffic converson rate.
Besides having a compelling offering here are a couple of ideas:
  • Build Credibility... when the customer "believes" that your company is trustworthy he/she is more likely to buy from you.
  • Make it easy for the visitor to buy... make sure the purchase links [Buy Now, etc.] are easy to located and that you have multiple payment options available.
Good Luck!

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 #3
RainMaker
Re: traffic to sales

I have no idea if this affects conversion ratio, but my GIANT PET PEAVE--as a consumer--is a website that makes me hunt and hunt and HUNT for the price (if is on the website at all!). I want to know how much and if I get tired of clicking before I find out how much, I figure it must be too expensive, and I move on to another website.

 #4
Jeff Blackwell
"Top Sales Expert"
Re: traffic to sales

I agree with Wobbly and RainMaker, "Make it easy for your customer to buy!"

 #5
tocoy
Re: traffic to sales

thanks for the suggestions. I've heard also the some visitors have a phobia on this call to action word "Buy Now". Any other suggestions aside from "buy now"?
thanks.

 #6
WobblyBox
Re: traffic to sales

Quote:
Originally Posted by tocoy
I've heard also the some visitors have a phobia on this call to action word "Buy Now". Any other suggestions aside from "buy now"?
As long as I can remember there have been certain words that might "turn off" a client. For instance, the word "Purchase" versus "Invest."

With that said, in today's e-commerce environment the words "buy now" seem to be doing alright.

 #7
Jolly Roger
Re: traffic to sales

You might consider "Add to Shopping Cart" or "Add to Cart".

 #8
Gilbert
Re: traffic to sales

Quote:
Originally Posted by tocoy
could someone give some tips on how to increase sales from traffic thus, improving traffic converson rate.
Keep the transaction simple. For instance, don't send your visitor through a trillion different "checkout" screens where they can get lost or distracted.

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 #9
tocoy
Re: traffic to sales

i guess much better to use "add to cart"..thanks for the info..

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