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Seth, it depends on what her product/service is. You make notes about the benefits of the product/service, prepare a written outline, ask pertinent questions, and study this before you make calls. If you are passionate about your product/service, and you know your 'stuff,' the words will flow, with practice. I don't advise my students to 'jump in and wing it.' You have to practice Seth. Professional athletes practice daily, and so do professional salespeople...Coach Doug
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