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Originally Posted by tom behr
Short and to the point is good. Want an even easier way to lengthen and intensify customer's attention span?
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You had my attention with that question.
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Originally Posted by tom behr
Stop talking and start asking questions that help customers think -- deeply -- about their needs, goals, and decision making criteria. You know how it goes - "show me a bored customer and there's probably a boring salesperson right there, droning on, in spite of the fact that the customer's mind is somewhere else."
Tom 
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An example might be like...
Why did you call today?
I sometimes get a response like, "well I saw your ad."
Great I am happy to see someone actually reads my ads, but I am sure you saw a bunch of ads, why today though?
Well my company is expanding and they need a new phone system.
That is good to hear, or you could say
I am RIGHT NOW working with a few other customers who are expanding, and what is important about the phone system you are looking for?
Like Tom said, "ask questions to help your customers think-
deeply - about
their needs goals and decision making criteria".