Sales Copy - Longer or Shorter?

Quote:

Originally Posted by Liberty

Was there an overwhelming reason for this Wonderboy? I can see how longer copy would be a great qualifiier since only the people who are really interested would bother to read the entire ad.

An ad's headline is a screener. The (well-written) body, as you suggested, is mainly to build interest, desire and get action from the right audience (which the headline selects).

IMO - the Creativity in grabing the desired Demographic for your product is met when hit with frequency and creativity.

It is one thing having a longer however the frequency can be higher when you have a shorter Sales Copy providing that you have a direct hit with your desired audience.

People who are truly interested will soak up as much information as possible before making the decision to buy.

Quote:

Originally Posted by rogerbauer

People who are truly interested will soak up as much information as possible before making the decision to buy.

I agree Roger,
But also a short Sales Copy could spark the buyers interest to do their own research before making their buying decision. All Advertising is, is getting the customer/client interested.

	#12
Snowboy	Shorter but more effective IMO - the Creativity in grabing the desired Demographic for your product is met when hit with frequency and creativity. It is one thing having a longer however the frequency can be higher when you have a shorter Sales Copy providing that you have a direct hit with your desired audience. __________________ Snowboy I've come to believe; all my past frustrations were actually laying the foundation for understandings that have created the new level of living I now enjoy.

	#13
rogerbauer	People who are truly interested will soak up as much information as possible before making the decision to buy.

Sales Copy - Longer or Shorter?

Copywriting