Check this ad out and tell me what you think - "They laughed when I sat down at the piano, but when I started to play!"
That was one long ad.
#4
Calvin
They don't write ads like they used to.
#5
Julian
That maybe because we are all so busy that we dont have time to read such long prose. Everything these days is about speed and instant gratification.
#6
Jolly Roger
Quote:
Originally Posted by Marcus
That was one long ad.
Long and effective.
__________________ "The beatings will continue until morale improves."
#7
Snowman
People are bombarded with messages all day every day and they don’t take notice because they filter things out.
IMO more imagination / creativity in order to catch their attention is the key.
#8
Liberty
Quote:
Originally Posted by Snowman
People are bombarded with messages all day every day and they don’t take notice because they filter things out.
IMO more imagination / creativity in order to catch their attention is the key.
Yes filters are in play. The messages that capture attention and get noticed are the messages that are tied to the personal interests of the prospect.
__________________ “The men who try to do something and fail are infinitely better than those who try to do nothing and succeed”. - Lloyd Jones
#9
Wonderboy
Reply
Longer. Vic Schwab explained in his How to Write A Good Advertisement that longer copy pulls more orders or inquiries.
#10
Liberty
Quote:
Originally Posted by Wonderboy
Longer. Vic Schwab explained in his How to Write A Good Advertisement that longer copy pulls more orders or inquiries.
Was there an overwhelming reason for this Wonderboy? I can see how longer copy would be a great qualifiier since only the people who are really interested would bother to read the entire ad.
Longer. Vic Schwab explained in his How to Write A Good Advertisement that longer copy pulls more orders or inquiries.