I wanted to ask if anyone has any ideas or formulas when it comes to evaluating potential customers? -wikdc5
Reply#2
Do you mean before or during the presentation? -Wonderboy
#3
Which criteria did you want to use wikdc5? -fred
#4
Thank you for your willingness to help. I wanted to find a way to evaluate customers before the meeting. Find out if they are spending money, what they are buying, and who they are buying from? Any thing to help me and my company evaulate who to target. Thank you again.
Jamie -wikdc5
#5
That sounds like a screening call where you gather preliminary information to determine if there is a reason to meet. Do you already have the list of questions you want to ask? -SpeedRacer
Elaboration#6
It sounds like you would be interested in getting a list from a direct mail broker as they can give you that information (for a price). Otherwise I'd try surveying your in-house customer list to develop a profile to start with. -Wonderboy
#7
Quote:
I wanted to find a way to evaluate customers before the meeting. Find out if they are spending money, what they are buying, and who they are buying from?
Call and ask - telephone prospecting.
Quote:
Any thing to help me and my company evaulate who to target.
Building an ideal customer profile is the way to go. You can use your own data of previous customers or you could look up your industry demographics. -Liberty