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Originally Posted by Liberty
However, what if our hypothetical Eskimo was shown how not all water is the same and that the reason for much of the fatal disease in the local area was due to a microbial contamination called Cryptosporidium which is known to exist in 86% of lakes, rivers and streams?
| Security
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Originally Posted by Coda1108
I wouldn't even ATTEMPT to sell ice cubes to an eskimo. I would show him the value of buying a refrigerator/freezer with an automatic ice cube maker so he'd never have to buy ice cubes again!
| Value
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Originally Posted by shinningstar
In addition, for what purpose you sell ice cubes to an Eskimo? Things can be frozen by simply putting it outside.
| Yes but foods frozen at -60F probably won't taste the same as those stored in a more controlled climate. 
Quote:
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Originally Posted by seahorse
Its done every day on 2nd Ave. in Fairbanks. It just has to be packaged right.
| Packaging
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Originally Posted by SpeedRacer
If you showed people how your service helps them get the results they want they might change their position.
| Need Satisfaction
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Originally Posted by Marcus
I know... sell the convenience of delivered ice over the alternative of sludging through the elements to get your own.
| Convenience
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Originally Posted by SpeedRacer
How about designer ice for those who want the very best?
| Prestige
There are a lot of different uses and ways to market "Ice". Think outside the box! __________________
"You're only as good as what you did yesterday, not a month ago, not a year ago." | 
