Can you sell ice cubes to Eskimos?

Persuasion and Influence Forum

#1 -
KSA-Mktg
This question came up in another thread. Thought it might be an interesting topic.

Can you sell ice cubes to Eskimos?

Kathleen
#2 -

Liberty
Quote:
Originally Posted by KSA-Mktg
This question came up in another thread. Thought it might be an interesting topic.

Can you sell ice cubes to Eskimos?
Sure, why not?
#3 -

RainMaker
I was thinking maybe special IMPORTED ice cubes...you know, for the upwardly, and otherwise trendy Eskimo.
#4 -

Liberty
In all seriousness, selling "Ice Cubes" to Eskimos shouldn't be as difficult as it might sound. Not too unlike selling "Water" to folks who live on or near water.

If I had to do it I would focus on the "Quality" of the water being used. After all, who wants dirty ice cubes? Yuk!
#5 -

KSA-Mktg
OK, maybe trendy ice cubes.


But, do you think you can sell someone something they don't want or need? Can a skillful sales person sell anything to anyone? or does it also depend on the customer being disposed to purchase?
#6 -

Liberty
Quote:
Originally Posted by KSA-Mktg
But, do you think you can sell someone something they don't want or need? Can a skillful sales person sell anything to anyone?
In general, "Yes."

Quote:
Originally Posted by KSA-Mktg
...does it also depend on the customer being disposed to purchase?
In a word, "No."
#7 -

RainMaker
Quote:
Originally Posted by KSA-Mktg
OK, maybe trendy ice cubes.


But, do you think you can sell someone something they don't want or need? Can a skillful sales person sell anything to anyone? or does it also depend on the customer being disposed to purchase??
Something they don't NEED but WANT...YES definitely! That covers at least have of the market out there!

As for something they don't WANT or need, theoretically the likelihood of that seems quite slim WITHOUT convincing them that they DO want or need it.
#8 -

Liberty
Quote:
Originally Posted by RainMaker
...convincing them that they DO want or need it.
Therein lies the key.
#9 -

Gary Boye
Quote:
Originally Posted by Liberty
Therein lies the key.
Uh uh..I see no key here. Please share how you would do that. How do you sell something to somebody who doesn't want or need it? Give us the words.
#10 -

Liberty
Quote:
Originally Posted by Gary Boye
Uh uh..I see no key here.
They "key" is convincing the prospect "that they DO want or need" your offering.

Quote:
Originally Posted by Gary Boye
How do you sell something to somebody who doesn't want or need it?
You persuade them to hold a different viewpoint.
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