MaxReferrals stated, "It's cheap and shallow -- does nothing to determine immediate and inner needs and concerns of the prospect."
If you pick on a single, isolated example of the selling process I suppose everything we do could be perceived as "cheap & shallow'. I (for one) feel that is a blow to the people who've been in the game the longest because we've worked hard at personalizing our approach.
By definition, "the sale is assumed" or we wouldn't be paid: Perhaps it's cheap and shallow to accept our commissions ...
Point made but quite frankly we're using up cycles and "bumping into trees" (versus the 10,000 foot picture).
Good luck & Good Selling!
Pat