Seo - Misc.

Jeff Blackwell

The "anchor text" for the link should be the keyword/phrase for the page that it points to.

RainMaker

OK. To restate...it is not enough to be a link to that page, the anchor text of that link needs to contain the keyword (even though the link is located on another page that is not optimized for keyword 'X'.)

Thank you.

Jeff Blackwell

Right. Links located on the "referring" page should contain the keyword/phrase of the "target" page.

RainMaker

Thanks. I will be so glad when this project is behind me--I'd rather be out in the field ANYDAY! Coding these pages is so tedious! When I am done I am going to put them up on the chopping block for critique...(since there is no face icon for biting nails....I guess I'll choose this one: )

Jeff Blackwell

Are you coding page by page or using a CMS?

It's not like that. Really. In fact, if it would make you feel any better you can email me the URL and I'll take a look at your code.

RainMaker

OK, I don't even know what CMS is...does that answer your question?

Jeff Blackwell

Oh boy!

RainMaker

OK, well it's a little late for that! Truthfully, it's not the ACTUAL coding that drives me nuts (maybe it's not ENTIRELY the coding, anyway)--it's the process. My pages keep evolving. Deciding the layout, flow, keywords, and BEING CONSISTENT throughout the pages is tiresome. I am one of those writers who can't read my own copy without editing it. As the next page evolves, I find myself going back to revise previous pages in light of new ideas. Also I am trying to optimize each sales page for a different set of keywords.

If these pages rank sucessfully, each page will have to support a reader who may be entering the site for the first time--whereas in the past, my pages simply flowed with each other, with ALL readers starting on page one. I find multiple entry points (and page slants) to add a read level of challenge to the project.

Jeff Blackwell

Stand alone entry/landing pages are definitely the way to go.

As for site design are you using "includes" and "css"?

RainMaker

Well, I finally got on the boat and wrote an external style sheet--that helped tremendously. I am using quite a bit of the 'ol copy and paste and not reinventing the wheel on EVERTHING, but what are "includes?"