Seo - Misc.

One point on that article you posted recently about putting together a successful site mentioned that each page should be no more than 10KB.

I started using "clumps" (for a lack of a better term) of sales text, so instead of duplicating a particular section that I thought was important, I would link each page to that named section. But later I didn't like the idea of forcing the reader to keep clicking out of fear I might lose them before they saw vital parts of the message. In the end I put MOST (not all) of the most critical points on each entry page, so if the reader never opted to click, they could just keep scrolling.

I didn't do a bang-up job trying to explain that, but if you followed it, do you have any thoughts on it? (basically a series of short pages relying on links to cover all points VS. each page being self-contained to close). The size on the self-contained pages is 15-18kb.

Quote:

Originally Posted by RainMaker

I am using quite a bit of the 'ol copy and paste and not reinventing the wheel on EVERTHING, but what are "includes?"

Server Side Include (SSI): Data that is generated "on the fly" by the server for displaying on a web page. The data is stored in a text file, and pointed to by an "include" statement in the HTML programming. Commonly used for navigation menus. The text is "included" on the "server side" (versus the "client side," which is your computer).

I use "includes" for almost anything on a page that doesn't change. For instance;

Doctype Declaration
Charset
Stylesheet
Header
Navigation
Footer
Copyright

This not only saves a bunch of cut and paste work but it also makes Global changes very easy. For a Global change you simply change the one "file" which is being called via "include" and your done.

Here is an example of how I use includes in my pages. The code below is the raw code for my home page at www.resalebroker.com/

PHP Code:


			
<?php include ('includes/doctype.inc'); ?>
<head>
<title>Arizona Real Estate - Arizona Homes For Sale</title>
<meta name="description" content="Looking for Arizona Real Estate resources to help you make a more educated buying and selling decision? ResaleBroker.com is packed with helpful information on buying and selling Arizona Real Estate."/>
<meta name="keywords" content="Arizona real estate, Arizona Homes For Sale"/>
<?php include ('includes/charset.inc'); ?>
<?php include ('includes/az-stylesheet.inc'); ?>
</head>
<body>
<div id="color"><div id="container"><div id="content">
<?php include ('content/arizona.inc'); ?>
</div> 
<div id="footer"><br />
<?php include ('includes/footer.inc'); ?>
</div><?php include ('includes/w3c.inc'); ?></div>
<div id="header">
<?php include ('includes/header.inc'); ?>
<div id="navlist">
<?php include ('includes/navlist.inc'); ?>
</div></div></div>
<?php include ('includes/copyright.inc'); ?>
</body>
</html>

Most, if not all, of the pages within that site share this same code. For each page all I have to do is change the content file being called by the include and I'm done.

VERY powerful--and extremely logical. The power of dynamic coding. My site uses Cold Fusion, but now that I understand the concept, I will study some of my pages to see if I can pick up the syntax. I have seen CFINCLUDE many times.

Once you get the hang of it I'm confident that you'll wonder how you every got along without CSS and SSI.

Quote:

Originally Posted by Jeff Blackwell

Once you get the hang of it I'm confident that you'll wonder how you every got along without CSS and SSI.

OK. I'm officially using CFINCLUDE! Thanks! I did not use it as much as I would have liked because even the recurring groups of text have been slightly altered on each page for keyword density, but I love my 2 new footers!

One final question...If I target Page A for keword phrases X,Y, and Z. Should I put other keywords in my meta tag (and/or other variation on keywords) for that page or do these "trying to cover more bases" keywords dilute the effectiveness of my optimized keywords. Any opinions?

Quote:

Originally Posted by RainMaker

One final question...

You can ask as many questions as you want.

Quote:

Originally Posted by RainMaker

If I target Page A for keword phrases X,Y, and Z. Should I put other keywords in my meta tag (and/or other variation on keywords) for that page...

No.

Quote:

Originally Posted by RainMaker

...or do these "trying to cover more bases" keywords dilute the effectiveness of my optimized keywords.

Yes.

PERFECT. Thank you, Jeffrey.

Do the search engines differentiate between singular and plural or does it see the singular within the plural. For example, if I am optimizing for the word COUPON, would it see COUPONS in the plural or within my domain: WITHCOUPON.com or does it have to be an exact match?

Seo - Misc.

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