How Big Is The Mail Order Field?

Direct Marketing Forum

	#1 -
Wonderboy	Years ago I read it was about $200 billion. Has it grown still or is it being affected by the internet?

	#2 -
SpeedRacer	"Catalog retail in the US, including TV-based business models, had a total value of $118 billion in 2006, equivalent to 35% of the global market. US Internet retail, which can be considered as a form of catalog retail, was worth $170 billion in that year. With consumers finding it relatively easy to purchase goods online, the Internet is an important driving factor in catalog company revenues." - Reuters

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