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I work with a lot of Realtors in many different states--both as a personal sales coach and as a trainer for their companies or local realtor associations and I don't know of anyone who is actually paying others for being a "bird dog". This certainly doesn't mean it doesn't happen, just means they keep it very, very quiet and have, to date, been successful of keeping it under the table.
Not only is it a bad way of doing business in itself, but the consequences are far worse than the benefit of getting a few customers out of the deal. On occasion you'll hear about someone getting caught. Just not worth doing--for the potential new business, for the lost sleep, for the eventual consquences.
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Paul McCord Best-selling author, Speaker, Sales Trainer, Management Consultant Power Selling |
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