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Lead generation using a "free report"

I'd like some input. With much thanks to Bald Dog (who never resisted an opportunity to talk about the power of autoresponders), I have decided to give them a try. Since I have never done this before, I'm wondering if anyone has some guiding suggestions for me.

I am going to offer a free email series through my website called: "TOP-12 Marketing Strategy Mistakes That Keep You From Making Money Off Your Website: And How To AVOID them!

1. I want it to be meaty (not just fluff), but I don't want the emails to be too long out of fear that lengthy text will keep them from being read. How long do think an individual email can be without being "too much."
2. I could keep them short and sweet by offering 1 mistake per day, but do you think the subscriber will feel cheated (like he is being strung along?) or that he will lose interest before reaching #1? - by RainMaker
I'm wondering if anyone has some guiding suggestions for me....
I am going to offer a free email series through my website called: "TOP-12 Marketing Strategy Mistakes That Keep You From Making Money Off Your Website: And How To AVOID them!

1. I want it to be meaty (not just fluff), but I don't want the emails to be too long out of fear that lengthy text will keep them from being read. How long do think an individual email can be without being "too much."
2. I could keep them short and sweet by offering 1 mistake per day, but do you think the subscriber will feel cheated (like he is being strung along?) or that he will lose interest before reaching #1?
Your title can be shortened for greater impact.

For instance: "..That Keep You From Making Money.." can be removed because your market consists of those attempting to make money on the web. You're not going after family reunion sites.

"...And How To AVOID them!" can also be removed because they already know you are going to cover that.

How about: 12 Ways to Make Your Website a Complete Flop!

Think about it, RM.

I don't think the "one mistake per day" idea would give your series shelf life. You can overcome your very real concern about lengthy text by constructing your message in bullets rather than essay form. Bullets work! The most important text will be your headings so I think that's where you should be the most creative. - by Gary Boye
Your title can be shortened for greater impact.


How about: 12 Ways to Make Your Website a Complete Flop!
Yes, Gary, I agree. That is why I put the title in this post--because I have modified it half a dozen times, and I knew immediately that someone would jump in with something on that. It started out shorter. Then I read something that made me think I should add the words "keeping you from making money"..then since I was creating the page anyway, decided I should try optimizing it for a some relavant keywords and consequently added the phrase "strategic marketing mistakes"...After a while, I completely lost my ability to see clearly on the title! :confused:

I have to admit, your title brought a smile to my face. I love the light-hearted slant you gave to this series. :D Coincidentally, I created an icon to draw attention to the free email series. it is a big stop sign that reads: STOP website FLOP!


I don't think the "one mistake per day" idea would give your series shelf life. You can overcome your very real concern about lengthy text by constructing your message in bullets rather than essay form. Bullets work! The most important text will be your headings so I think that's where you should be the most creative.
Yes, again, I am in agreement with you on that point. I am a big advocate of bullets (or sometimes I bold and underline) the first few words in the topic sentence of each paragraph, when I have a series of paragraphs, so if someone is in a hurry, it can be read like bullets--or if they want more, they can read a little more detail.

I was originally thinking of making it a 3- or 4- part email series--putting 3 or 4 items per day (counting down to number one). Does that seem reasonable? - by RainMaker
I was originally thinking of making it a 3- or 4- part email series--putting 3 or 4 items per day (counting down to number one). Does that seem reasonable?
Yes and no. Twelve points make for a good read in one session. You and I both know that 12 is arbitrary and popular. Other popular numbers among writers are 7, 21, and 25. Here's my point. (Do any of us really believe that there are only Seven Habits of Highly Successful People?) Your 12 points are not the driving force of capturing readership. They can be self-contained, and, if they are helpful, they whet the appetite of people who want more from RM.

The next installment can be touted at the end of the first. I would make the title another grabber. Obviously it should be related material and there should be a degree of continuity. Your strategy is not to educate--although you will. Your strategy involves gaining