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Question on Highlighting of Text

Copywriting

  #11
msato
Quote:
Originally Posted by Jolly Roger
Highlighted text screams old school sales copy. I'd avoid it and stick with effective use of bolding, italics, underlining and white space.
I agree. Highlighted texts remind me of old-school internet marketers. But again, it really depends. I'll do A/B testing first.I won't use underline texts online if it is not a hyperlink though.
 
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  #12
Bald Dog
Quote:
Originally Posted by Calvin
I don't mind bolded words but highlighted words seems fake or contrived.
I'm on the same opinion. Some bolding is fine, but I hate highlights and big red headlines. To me that's tacky.
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