A very common problem I see with many automotive salespeople is rushing through the sales process. Many salespeople complain as to why their closing ratio is so terrible. A simple solution to this would be to slow things down.
I understand the fact that the shortest distance between two points is a straight line. But that’s not the case when it comes to sales. You must go through the entire route instead of taking shortcuts. The more shortcuts you take, the more you’re killing your paychecks.
Let me give you an example. Let say an old friend of yours just walked into the showroom that you haven’t seen in a long time. Which one of the following would you do?
a) Go right to the inventory and show what vehicles you have?
b) Or, slow down, build rapport and catch up on old times?
If you picked a), then you are in a lot of trouble. You must learn to slow down with your customers and become friends with them. Find out what they like, what there interests are, what moves them, what pushes them away etc.
The more you can slow down and build rapport with the customer, the easier it will become for you to close the sale. If you want a proven system to increasing your sales and income as an automotive salesperson, then grab your free e-book at my website right now at http://www.NawabLearningGroup.com.
Grab your free copy now and learn how to follow the basics properly and close more sales.
If you have any questions, please feel free to ask.
Thanks, and have a great selling day.
Mak
