"One word" for Internet Marketing

I have a question for those who are students and experts on Internet marketing.

Let me preface the question. I developed a personal tool years ago to give me focus and enhance my understanding of things. What I do is attach one word to a general topic that would describe and keep me in line with my belief. For instance, on the subject of merchandising, I attach the word, limitation. On the subject of strategy as it pertains to my own philosophy, I attach the word simplicity.

If one word could be used to peg the right direction in Internet marketing today, what would that word be? I'm not looking for fluffy words like perserverence or motivational jargon.

Any help on this?

That's a great idea Gary.

I'm not an Internet Marketing student or expert but the term "revolution" comes to my mind.

"honesty"

IMO, the flood of get rich quick schemes and spam have made a lot of people equate the term with unethical behavior. Fortunately, there are plenty ethical people out there using honest Internet marketing techniques to counteract this.

The word "opportunity" springs to my mind.

Originally Posted by Jolly Roger ...but the term "revolution" comes to my mind.

In my mind "evolution" comes to mind.

Great Question!

"NoiseLess" fits the bill in my marketing strategy and my company uses that word to reference our content.

Best,

Ritchie

"Radical" I think...

best,

I'd say "creativity".

creativity or originality would be good words. you might want to try two words; after all, you are trying to suggest a complex idea that combines at least two concepts: marketing and internet. in other words, the concept has to evoke an action (marketing), how (honestly, responsably?) and by what means you are going to carry that action out (internet). I hope this helps; Good luck!

Opportunity. Companies large and small have the opportunity to reach markets that weren't accessible or cost effective through traditional advertising.