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Originally Posted by RainMaker
...BUT I'LL NEVER work for free. I learned that the hard way.
Instead of appreciating you, they lose value and respect for you and are always looking for more free work! 
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Which leads me to assume you had worked for free at some point, correct? Your hard earned lesson may be just what this thread needs. We all benefit from learning from other people's mistakes and trying to avoid making them in our own business. Modeling is a great way to avoid pitfalls.
It is my opinion that some level of pro bono work might be justified but at what cost and under what terms? Those are very subjective questions. In my profession, if I were to provide certain services for free to one client and not another, I could very well lose my license if it is misconstrued as discriminatory in any way, shape, or form.
I think we are all tempted to offer free services when we are first starting out - but they usually come back to haunt us down the road. That's just normal insecurity blinding our sensibilities and keeping us from appreciating how much we truly have to offer our clients.