TM or SM or neither?

I am rolling out a new product called the $199 EVERYTHING BUT THE KITCHEN SINK TOTAL ONLINE SOLUTION. Everytime I refer to it in my marketing pages, I put it in Blue, all caps so that it is clear it is the product name. I feel like it should have a superscript TM or SM after it. Does anyone know what the difference is between a Trade Mark or a Service Mark and which, if any, is appropriate for this case?

BTW...I will posting these pages for critique and suggestions tomorrow...

Originally Posted by RainMaker Does anyone know what the difference is between a Trade Mark or a Service Mark and which, if any, is appropriate for this case?

A trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others.

A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product.

Source: USPTO.GOV

Thanks, Jeffrey.

In response to your second question, I would say that "neither" is the accurate choice in this case as it sounds like you're wanting to identify a "product" and not the "source" of the product.