Crucial Elements of a Negotiation
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Knowledge
Knowledge is power. Know your product and have all the answers at your fingertips. Only by doing this can you instantly come back at the client with the response to their concern.
Honesty
If you are not being honest, this will usually be evident to the person with whom you are negotiating. Even if it is not evident at this negotiation, it could negate any opportunity to negotiate with this person in the future.
Strength
Being strong is paramount to being a good negotiator. Don’t give up too easily and don’t take the first “no” as being final and irrevocable. Even be prepared to walk if necessary – that’s strong!