In my opinion there are five crucial elements that make up a successful negotiator:
Confidence
Your confidence levels are important to your credibility and the client’s perceptions of the power you hold. Confidence levels are improved by your negotiation competence, knowledge of client and their needs and knowledge of your product.
Preparation
In many cases, you will be better prepared than the client with whom you are negotiating. Know the client’s needs and limitations. Be well aware of what you and the sales company you work for can delivery your clients/customers that give you a point of difference.
Knowledge
Knowledge is power. Know your product and have all the answers at your fingertips. Only by doing this can you instantly come back at the client with the response to their concern.
Honesty
If you are not being honest, this will usually be evident to the person with whom you are negotiating. Even if it is not evident at this negotiation, it could negate any opportunity to negotiate with this person in the future.
Strength
Being strong is paramount to being a good negotiator. Don’t give up too easily and don’t take the first “no” as being final and irrevocable. Even be prepared to walk if necessary – that’s strong!