Selecting salespeople...
First I would ask candidates to do a Strengthsfinder profile (developed by the Gallup Organisation based on millions of interviews and based on real situations.)
This profile gives me a look at the person’s innate talents and strengths.
Then I ask Kathy Sierra’s four questions to test the candidate’s passion for their work ...
1. When was the last time you read a trade/professional journal or book related to your work? (can substitute "attended an industry conference or took a course") Over 80% of salespeople don’t read and don’t attend event to improve their skills.
2. Name at least two of the key people in your field. Most people name Zig Ziglar, Brian Tracy, Tom Hopkins or other - in my world – outdated folks. And they are not for us.
3. If you had to, would you spend your own money to buy tools or other materials that would improve the quality of your work? Most of them wouldn’t.
4. If you did not do this for work, would you still do it (or something related to it) as a hobby? This is to screen out the greedy ones and keep the ones who sell because they love it.
Unlike most sales ads that are looking for aggressive smooth-talking glib folks who can hang on to the prospect like a bulldog, I’m looking for teamworkers with diagnostic skills. The Strengthsfinder profile will tell me that.
And I accept the fact that new salespeople will need a bit of upfront coaching help to learn to sell “our way.” Also, I like setting up business development departments in a commando style. A handful of people are cross-trained, so they can handle multiple roles within business development.
One big difference is that most cultures call for an "Always be Closing" sales culture. We're running an "Always Be Leaving" culture which requires different people.
Also, in my world there is no prospecting. We generate qualified leads for the sales folks on autopilot. The sales folks’ role is to meet hyper-qualified prospects and then oversee the engagements. Yes, all salespeople are trained in project management.
Now, I know this approach changes from culture to culture. What I’ve found is that if the person is fine on the talent level, the rest is easy. But regardless of how skilled an aggressive prima donna is, he doesn’t fit into our team culture.
Maybe it helps a bit.