The Relationship is the Customer
Sales Techniques - Sales Skills Articles
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Charles H. Green
The Relationship is the Customer
By Charles H. Green
About the Author
Charles H. Green is a speaker and executive educator on trust-based relationships and Trust-based Selling in complex businesses. He is author of
Trust-based Selling
(McGraw-Hill, 2005), and co-author of
The Trusted Advisor
(with David Maister and Rob Galford, Free Press, October 2000).
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