Target Audience for a Campaign.

The target audience for the campaign will usually be identified by the client and/or come out of campaign objectives. The client’s target audience does not necessarily have to be the same for every campaign conducted.
The target audience can vary depending on the product or service being offered or the particular offer being made. For example, an insurance company could have one campaign targeting retirees, another targeting young marrieds and another targeting school leavers. McDonalds could be targeting working people at breakfast Monday to Friday, young people at night and families at weekends.
If the campaign performance is to be measured against the response of the target audience it is imperative that your station or program selection actually delivers the desired target audience in sufficient numbers for the campaign to be successful.

Good post Mark

Target audience is also typically larger than the target market. The audience includes the end user, who makes the purchase, and who influences the purchasing decision. For example, McDonald's target market is adults; its audience includes children.

Rita

	#1
Salecanon	Target Audience for a Campaign. The target audience for the campaign will usually be identified by the client and/or come out of campaign objectives. The client’s target audience does not necessarily have to be the same for every campaign conducted. The target audience can vary depending on the product or service being offered or the particular offer being made. For example, an insurance company could have one campaign targeting retirees, another targeting young marrieds and another targeting school leavers. McDonalds could be targeting working people at breakfast Monday to Friday, young people at night and families at weekends. If the campaign performance is to be measured against the response of the target audience it is imperative that your station or program selection actually delivers the desired target audience in sufficient numbers for the campaign to be successful.

	#2
Snowboy	Good post Mark __________________ Snowboy I've come to believe; all my past frustrations were actually laying the foundation for understandings that have created the new level of living I now enjoy.

	#3
Rita_Jo	Target audience is also typically larger than the target market. The audience includes the end user, who makes the purchase, and who influences the purchasing decision. For example, McDonald's target market is adults; its audience includes children. Rita

Target Audience for a Campaign.

Advertising and Branding