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Background music on websites

Internet Marketing

  #11
AZBroker
Re: Background music on websites

I agree with what Jomsom posted and would feel comfortable saying that you can expect "sound" to be a major factor on websites in years to come.
 
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  #12
Gary Boye
Re: Background music on websites

Quote:
Originally Posted by AZBroker
I agree with what Jomsom posted and would feel comfortable saying that you can expect "sound" to be a major factor on websites in years to come.
I agree and I do not look forward to that. As for background music on sites, I believe it cheapens the experience.
 
  #13
AZBroker
Re: Background music on websites

Quote:
Originally Posted by Gary Boye
As for background music on sites, I believe it cheapens the experience.
IMO, that is the key word, "experience".
 
  #14
BossMan
Re: Background music on websites

Quote:
Originally Posted by Gary Boye
As for background music on sites, I believe it cheapens the experience.
I think if you're going to have background music I should be the one who turns it on or off. Also, a selection of music would be nice.
 
  #15
cs_obd
Smile Re: Background music on websites

This question has been brought to me many times...

And my answer has always been... no.

No in the sense that many use it for no marketing objective on their website.

BUT, I do have to say, if properly used for branding and identity, then a small 1-3 second riff would be a good addition. Case in Point: THE NEXTEL BEEP. You know the one that you hear when someone places a direct connect call. NOW, that is effective use of a sound. Now, whenever I hear that sound, I know its from a NEXTEL.

Now, this is effective use of sound, and if properly done on a website, you can add this feature help users identify you whenever they hear it.

Best,

Ritchie
 
  #16
SalesGuy
Re: Background music on websites

Quote:
Originally Posted by cs_obd
BUT, I do have to say, if properly used for branding and identity, then a small 1-3 second riff would be a good addition. Case in Point: THE NEXTEL BEEP. You know the one that you hear when someone places a direct connect call. NOW, that is effective use of a sound. Now, whenever I hear that sound, I know its from a NEXTEL.
Ritchie, that's a great example of an effective use of sound and conditioning.
 
  #17
Bobette Kyle
Re: Background music on websites

lol! My husband uses the Nextel direct connect at work...whenever he hears that little beep on the commercial he gets all tense because when he hears it at work it most always means trouble!

As for automatic music on Websites, that's on of my pet peeves...HATE IT! I don't care to listen to tunes when I am surfing and *really* don't care to have it forced on me. Unless I "can't live without" the information on that site, I am out of there immediately.

A very short verbal greeting on a business site I can live with, but nothing longer unless it is initiated and can be turned off by me.

The audio messages - where you choose to listen to the clip by pressing a button on screen - are a different story. I think that is a wonderful way to deliver a marketing message to those who are more comfortable listening than reading.
 
  #18
RainMaker
Re: Background music on websites

Quote:
Originally Posted by Bobette Kyle
The audio messages - where you choose to listen to the clip by pressing a button on screen - are a different story. I think that is a wonderful way to deliver a marketing message to those who are more comfortable listening than reading.
I agree. Does anyone know anything about creating one of these?
 
  #19
cs_obd
Re: Background music on websites

Yes Rain,

It is possible to do that, and it would incorporate javascripting. A "button" to press on client side browser, an event handler to submit the request via javascripting, and the actual playing of the sound.

Go to http://www.javascript.com and you may find a free script for download.
 
  #20
RainMaker
Re: Background music on websites

THANKS! I might look into this.
 
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