Marketing Pages feedback

Swipe files are ads, sales letters, and web copy that you collect as models--and for inspiration. I'm only talking about their ethical use--not plagiarization.

The idea is to use successful, exciting, or stimulating copy as a framework for substituting your own words. Good copy has sort of a rythym to it. It uses words and phrases that sell. Mix and match. Notice how the words and sentences are structured.

Most professional copy writers are collectors of swipe files. Its not just a learning tool. It facilitates good copy and defeats writer's block. That's a brief overview. Try searching "swipe files" on Google. You'll get lots of information.