Using stories, metaphors, analogies, etc.

Originally Posted by RainMaker Hmm....

RM, remember swipe files. Have some fun with this for a verbal presentation:

_________has been around forever! Actually for ________years. The reason they changed it is because _________felt that___________.........

Makes it easier to "give it some thought".


Do I drive you nuts or what?!

Originally Posted by Gary Boye RM, remember swipe files. Have some fun with this for a verbal presentation: _________has been around forever! Actually for ________years. The reason they changed it is because _________felt that___________......... Makes it easier to "give it some thought". Do I drive you nuts or what?!

You can't drive someone to a place where they are already located. Actually, Gary, I'm having trouble applying this to my situation. Can you give me an example with the blanks filled in? (Some of us need to have the dots connected for us...! )

Originally Posted by RainMaker You can't drive someone to a place where they are already located. Actually, Gary, I'm having trouble applying this to my situation. Can you give me an example with the blanks filled in? (Some of us need to have the dots connected for us...! ) [/indent]

Just a quick rough draft because I don't know your business that well:

The pizza business has been coupon driven forever. Actually, for about thirty five years. The reason we made changes was that many business owners felt that it costs too much to advertise to reach new and loyal customers who were only a small percentage of a newspaper's readership. What we've done is take a proven idea and redesigned it to reach and motivate those people who already like to buy their pizza from you--PLUS--get you new customers at the same time.

However, my example is weak on Edification. I'd have to work on it. Note the components below:


_________has been around forever! (CREDIBILITY) Actually for ________years. (PRODUCT KNOWLEDGE) The reason they changed it is because _________felt that___________......... (EDIFICATION)

Originally Posted by Gary Boye Just a quick rough draft because I don't know your business that well: The pizza business has been coupon driven forever. Actually, for about thirty five years. The reason we made changes was that many business owners felt that it costs too much to advertise to reach new and loyal customers who were only a small percentage of a newspaper's readership. What we've done is take a proven idea and redesigned it to reach and motivate those people who already like to buy their pizza from you--PLUS--get you new customers at the same time.

I didn't mean to fill it in for MY business...WOW...AWESOME! Thank you. You did a great job caturing it, too. How would I get a stat about the history of coupons?

Originally Posted by RainMaker I didn't mean to fill it in for MY business...WOW...AWESOME! Thank you. You did a great job caturing it, too. How would I get a stat about the history of coupons? [/indent]

You might try contacting the American Coupon Museum in Clipper City, Maryland. They have always been on the cutting edge for providing information like that.

Originally Posted by Gary Boye You might try contacting the American Coupon Museum in Clipper City, Maryland. They have always been on the cutting edge for providing information like that.

Thanks. I have never heard of them, but anyone located in CLIPPER city would just HAVE to know about coupons!!! ha ha ha

Originally Posted by RainMaker Thanks. I have never heard of them, but anyone located in CLIPPER city would just HAVE to know about coupons!!! ha ha ha

My business is a story telling business and I tell the story of our company past and present and the story of people using our products and successful in our business - all of this of course is related to people we come to know who want to know about us and we also spend a great deal of time in conversations getting to know people and what they're looking for and why we'd want to work together.