Business card basics

Marketing Forum

 #11
RainMaker
Re: Business card basics

Quote:
Originally Posted by Houston
What was the name of the book? Where there any other business card pointers in the book?
Endless Referrals by Bob Burg. It is loaded with good stuff. The extend of my reading time is only a brief respite during my son's 45 minute swim lesson, so I haven't finished it yet, but I'd recommend it.

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 #12
Gary Boye
Re: Business card basics

Quote:
Originally Posted by MitchM
That's good information, Gary - gives me a perspective that I half had but was unclear. So the personal note is what matters most along with the business card as a way to understand someone better? Do I get it, Gary?
Well, sure--what good is a business card really. It has contact info, but by itself it doesn't really communicate any other information a person might want.

Sometimes, in a pinch, I'll use the corner of one to pop the battery out of my hearing aid.

 #13
MitchM
Re: Business card basics

"Sometimes, in a pinch, I'll use the corner of one to pop the battery out of my hearing aid." - Gary

You are funny! That really puts the value of the little card in perspective - utility value for everything!

To RainMaker, I'm learning still how to listen better, find out what people want and if I can help do it, but I've discovered why I don't today get endless referrals:

1. I did a poor job of communicating in the past

2. I don't circulate enough to generate enough business in the first place

Honesty hurts but unless I use this self inflicted pain to look at myself I don't think I'll achieve the things I say I want to achieve.

 #14
RainMaker
Re: Business card basics

Quote:
Originally Posted by MitchM
"
Honesty hurts but unless I use this self inflicted pain to look at myself I don't think I'll achieve the things I say I want to achieve.
Let's just say I keep the band-aid business afloat!

Also, Gary, the corner works like a charm for getting that little piece of tuna out of your back tooth when a toothpick is not available.

 #15
Gary Boye
Re: Business card basics

Quote:
Originally Posted by RainMaker
Also, Gary, the corner works like a charm for getting that little piece of tuna out of your back tooth when a toothpick is not available.
I didn't want to say that, but it was on my mind. Business cards are the number one toothpick substitutes in our culture.

You could look it up.

 #16
Houston
Re: Business card basics

Quote:
Originally Posted by Gary Boye
I didn't want to say that, but it was on my mind. Business cards are the number one toothpick substitutes in our culture.

You could look it up.
My wife busts my chops all of the time about this.

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