Business card basics

SpeedRacer

A few years ago I read an article about the Do's and Don't of handing out business cards. For instance, when to give one out and when not to. How to get the most from exchanging cards. The article was actually pretty good. I should have saved it.

Does anyone have a similar list of tips or Do's and Don'ts?

Tonyd

Hi SpeedRacer,

I am quite fortunate in that my busines card has a mission statement on the back, which is geared to our industry, so I always ask the prospect to look at the back when I hand it out. This way, from the other 100 they recieve during the week from other people, they remember mine as it reminds them of how we can help!

Good Luck

Tony D from Sales Journey

Mikey

I've always thought this was a good idea. Now all I need is a mission statement.

Newbie

Wouldn't putting your "elevator speech" on the back also be a good idea?

RainMaker

Gary Boye sent me a great book on networking by Bob Burg. His take on business cards is that the biggest value of giving your business card is to GET ONE in return. I thought this was very ineresting.

Houston

What was the name of the book? Where there any other business card pointers in the book?

MitchM

I've had an opportunity to do some business with Asian people from from a few different countries and what they do with business cards is interesting. They hand them over with both hands - it's like a gift or ritual offering in a way, not just a quick: take it.

It's expected to go both ways and in that offering comes looking at the cards, almost studying them, then making a comment, asking questions, making it an important part of meeting for the first time.

I found it culturally fascinating but also liked the way it produced conversation and interest - how it produced questions: what exactly do you do? how long have you been with your company? where is your corporate office located?

It's important to get one in return most of the time. What I do usually is send a brief one or two sentence email that's friendly and acknowledges something I feel important in our meeting - or just "Good to meet you." or something like that.

Gary Boye

I spend the extra money to have my card laminated on both sides. I usually carry a Sharpie Extra Fine Point with me which will write on laminate and not wash off. My card is in the fashion of what was once referred to as a "calling card''. It identifies "me" more than who or what I represent.

I use my card not to be remembered--if I need to do that, I should get out of selling--but to be referred to. So--in most cases where I actually hand someone a card, I write some pertinent information on the back with my Sharpie.

Like Burg, who I agree with on many subjects, I'm much more interested in the other person's "mission" than conveying my own. In those initial chance meetings, where business cards are exchanged, I'll make it a point to keep reverting back to the other person's interests, rather than my own. This is not manipulation, or an attempt to impress the person (although it certainly can happen)--it allows me to learn about the person, assuming I'm interested.

Although some business cards are more attractive than others, its value to a recipient is about one/one hundredth of what it would be if it had some information handwritten on it that the person could use.

Business cards don't sell. People do.

RainMaker

This is the businesse card version of offering a free stuff on your website."

MitchM

That's good information, Gary - gives me a perspective that I half had but was unclear. So the personal note is what matters most along with the business card as a way to understand someone better? Do I get it, Gary?